AS Cleland
The Market Value Process – Bridging Customer & Shareholder Value
Bridging Customer & Shareholder Value
Gebonden Engels 1996 9780787902759
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Discover a unique, cross–functional approach to developing strategy
Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price–cutting is king. It details a twelve–step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.
Specificaties
ISBN13:9780787902759
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:272
Uitgever:John Wiley & Sons
Hoofdrubriek:Strategisch management, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
PrefaceThe Authors
<br /> Part One: Introduction and Principles
<br /> 1. Using the Market Value Process
<br /> 2. Learning the Principles
<br /> Part Two: The Diagnosis
<br /> 3. Winning Customers with Creative Market Definition
<br /> 4. Using Scenarios to Envision Market Evolution
<br /> 5. Will the Market Reward Your Investment?
<br /> 6. Delivering Quality Through Product and Non–product Benefits
<br /> 7. Pricing to Please Customers and Shareholders
<br /> 8. Managing Internal Costs
<br /> Part Three: The Bridge
<br /> 9. Building Profitable Precision Strategies
<br /> Part Four: The Payoff
<br /> 10. Mapping Poststrategy Customer Value
<br /> 11. Envisioning Revenue Growth
<br /> 12. Mapping Shareholder Value
<br /> 13. Selecting Strategies, Setting Objectives, and Allocating Resources
<br /> 14. Implementing Presicion Strategies
<br /> AppAndix: An Overview of a Precision Strategy
<br /> GlossaryNotesIndex
<br /> Part One: Introduction and Principles
<br /> 1. Using the Market Value Process
<br /> 2. Learning the Principles
<br /> Part Two: The Diagnosis
<br /> 3. Winning Customers with Creative Market Definition
<br /> 4. Using Scenarios to Envision Market Evolution
<br /> 5. Will the Market Reward Your Investment?
<br /> 6. Delivering Quality Through Product and Non–product Benefits
<br /> 7. Pricing to Please Customers and Shareholders
<br /> 8. Managing Internal Costs
<br /> Part Three: The Bridge
<br /> 9. Building Profitable Precision Strategies
<br /> Part Four: The Payoff
<br /> 10. Mapping Poststrategy Customer Value
<br /> 11. Envisioning Revenue Growth
<br /> 12. Mapping Shareholder Value
<br /> 13. Selecting Strategies, Setting Objectives, and Allocating Resources
<br /> 14. Implementing Presicion Strategies
<br /> AppAndix: An Overview of a Precision Strategy
<br /> GlossaryNotesIndex
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan