Good Idea. Now What?

Preface: Born into a Legacy of Idea Makers xi
<p>Acknowledgments xiii</p>
<p>Introduction: Idea Lovers versus Idea Makers xv</p>
<p>Who Is This Book For? xv</p>
<p>How Does This Book Work? xvi</p>
<p>The Business of Good Ideas xvii</p>
<p>A Conversation over Coffee xvii</p>
<p>PART 1 Where Do Good Ideas Come From? 1</p>
<p>CHAPTER 1 Strategy or Chance? 3</p>
<p>CHAPTER 2 Ideas in the Midst 5</p>
<p>Wisdom from the Streets 6</p>
<p>Spatial Distance? 7</p>
<p>CHAPTER 3 My Need for Need 9</p>
<p>CHAPTER 4 Medici Changed My Life 11</p>
<p>The Medici Tweet? 12</p>
<p>CHAPTER 5 Don′t Settle for Good 15</p>
<p>PART 2 Life after Inspiration 19</p>
<p>CHAPTER 6 Addicted to Inspiration 21</p>
<p>CHAPTER 7&nbsp;What Plan? 25</p>
<p>Passion Unrealized 25</p>
<p>CHAPTER 8&nbsp;Dig a Little Deeper 29</p>
<p>The Dreaded Business Plan 29</p>
<p>Wisdom from Wade 30</p>
<p>A Few Questions for Idea Makers 31</p>
<p>CHAPTER 9&nbsp;Ideas Don′t Work; You Do! 33</p>
<p>Bootstrapping for Project 7 35</p>
<p>Become a Bootstrapper! 36</p>
<p>CHAPTER 10&nbsp;Choose Family 37</p>
<p>PART 3&nbsp;Overcoming Creative Resistance 41</p>
<p>CHAPTER 11&nbsp;Wipe Your Nos and Buts 43</p>
<p>A Prehistoric Brain 44</p>
<p>CHAPTER 12&nbsp;The Dreaded Look Inside 47</p>
<p>CHAPTER 13&nbsp;Disturbance in the Force 51</p>
<p>Bringing It Home 52</p>
<p>CHAPTER 14&nbsp;Hear Me Out 55</p>
<p>The Other Side of the Coin (Practicing What We Preach) 56</p>
<p>PART 4&nbsp;Paving a Creative Pathway 59</p>
<p>CHAPTER 15&nbsp;No Escape Clause 61</p>
<p>CHAPTER 16&nbsp;Got Rhythm? 65</p>
<p>CHAPTER 17&nbsp;Don t Just Add; Multiply 69</p>
<p>A Wandering Generality 69</p>
<p>The Bad News . . . 70</p>
<p>Discovering the Power of Focus 72</p>
<p>CHAPTER 18&nbsp;I Can See It! 75</p>
<p>More Than Digital 76</p>
<p>CHAPTER 19&nbsp;Press Pause 79</p>
<p>Your Life Needs Space as Well 80</p>
<p>Emergency Room Counseling 81</p>
<p>Putting on the Breaks! 82</p>
<p>PART 5&nbsp;Elements for Idea Making 1 85</p>
<p>CHAPTER 20&nbsp;The Art of Evolution 87</p>
<p>CHAPTER 21&nbsp;DNA or R&amp;D? 89</p>
<p>CHAPTER 22&nbsp;Risk (Overrated!) 93</p>
<p>CHAPTER 23&nbsp;The Miracle of Writing and Waiting 97</p>
<p>CHAPTER 24&nbsp;Think Multiple, Not Perfect 101</p>
<p>Spaghetti Sauce Lessons 102</p>
<p>PART 6&nbsp;Elements for Idea Making 2 105</p>
<p>CHAPTER 25&nbsp;Simple 107</p>
<p>CHAPTER 26&nbsp;Quality, Quality, Quality 111</p>
<p>CHAPTER 27&nbsp;The F Word 115</p>
<p>CHAPTER 28&nbsp;Under Pressure 119</p>
<p>CHAPTER 29&nbsp;Dealing with Setbacks 125</p>
<p>Changing the World through Shoes 125</p>
<p>CHAPTER 30&nbsp;Beat the Tribal Drum 129</p>
<p>PART 7&nbsp;The Work of Collaboration 133</p>
<p>CHAPTER 31&nbsp;Myths 135</p>
<p>Myth 1: Collaboration Just Happens on Its Own 136</p>
<p>Myth 2: Collaboration Is Intuitive for Everyone 136</p>
<p>Myth 3: Collaboration Is an Act of Lightening the Workload 136</p>
<p>Myth 4: Collaboration Is a One–Size–Fits–All Endeavor 137</p>
<p>Myth 5: Collaboration Is about Finding the Right Technological Tools 137</p>
<p>CHAPTER 32&nbsp;Human: The X Factor 139</p>
<p>CHAPTER 33&nbsp;I Need It! 143</p>
<p>An Organization Created in Collaboration 144</p>
<p>CHAPTER 34&nbsp;Do You Trust Me? 147</p>
<p>CHAPTER 35&nbsp;Fight Club 153</p>
<p>CHAPTER 36&nbsp;The Hire 159</p>
<p>PART 8&nbsp;Getting Out There! 165</p>
<p>CHAPTER 37&nbsp;Why Brand Matters 167</p>
<p>A Practical Guide to Branding 169</p>
<p>CHAPTER 38&nbsp;A Personal Brand? 171</p>
<p>Accidental Lessons about Personal Branding 173</p>
<p>CHAPTER 39&nbsp;The Pitch 175</p>
<p>An Idea Worth Sharing 180</p>
<p>CHAPTER 40&nbsp;Life in a Digital Age 183</p>
<p>Conclusion 191</p>
<p>A Note about Failure 192</p>
<p>Recommendations for Further Reading 195</p>
<p>About the Author 199</p>
<p>Index 201</p>