Paul A Argenti
Paperback
Engels
2022
8e druk
9781265092252
Verwachte levertijd ongeveer 11 werkdagen
Samenvatting
Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Specificaties
Lezersrecensies
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Inhoudsopgave
1 The Changing Environment for Business<br/>2 Communicating Strategically<br/>3 An Overview of the Corporate Communication Function<br/>4 Corporate Brand and Reputation<br/>5 Corporate Responsibility<br/>6 Media Relations<br/>7 Internal Communications<br/>8 Investor Relations<br/>9 Government Relations<br/>10 Crisis Communication<br/>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan