Grigsby
Cases in Strategic Management
Total Quality and Global Competition
Paperback Engels 1997 9781557866516
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Cases in Strategic Management is designed to provide students with the best means for developing their decision–making skills. It contains 25 comprehensive, up–to–date cases featuring a wide range of organizations that are undergoing, or have undergone, strategic change. All the cases feature actual organizations, ranging in size from small businesses to Fortune "Global 500" industry giants. The emphasis of this casebook is on strategic decisions, particularly those involving quality issues and global competition. It may be used with the companion text, Strategic Management by Michael J. Stahl and David W. Grigsby, or with other texts or books of readings.
Specificaties
ISBN13:9781557866516
Taal:Engels
Bindwijze:paperback
Aantal pagina's:468
Uitgever:John Wiley & Sons
Hoofdrubriek:Strategisch management, Algemeen management
Lezersrecensies
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Inhoudsopgave
Preface.
<p>Introduction: Preparing and Presenting Effective Case Analyses.</p>
<p>1. Harley–Davidson, Inc. (Sexton Adams and Adelaide Griffin).</p>
<p>2. The Swatch in 1993 (Arieh A. Ullman).</p>
<p>3. Hoechst–Roussel Pharmaceuticals, Inc.: RU 486 (Jan Willem Boi and David Rosenthal).</p>
<p>4. The Rise and Fall of Yugo America, Inc. (Carolyn Silliman and Jeffrey S. Harrison).</p>
<p>5. GM Allison Japan Ltd (Richard T. Dailey).</p>
<p>6. Kenhar Products, Inc. (Kenneth F. Harling).</p>
<p>7. Calox machinery Corporation (Lester A. Neidell).</p>
<p>8. American Airlines International Strategy (Steve Bogner and Lester A. Neidell).</p>
<p>9. Korean Air: Challenges and Opportunities in the Growth (Chung Young–Chul).</p>
<p>10. The Metamorphosis of Whirlpool Corporation (Arieh A. Ullman).</p>
<p>11. Cosmetic and Activism: Anita Roddick and The Body Shop (David W. Grigsby, Alison M. Flynn, and Tanya Craig).</p>
<p>12. IKEA (Canada) Ltd (Paul W. Beamish and Peter Killing).</p>
<p>13. Toys R Us, 1993 (Caron H. St John).</p>
<p>14. Wal–Mart, 1992 (Walter E. Greene).</p>
<p>15. Cadbury Schweppes plc (Franz Lohrke, James Combs, and Gary J. Castrogiovanni).</p>
<p>16. Kentucky Fried Chicken in China (Allen J. Morrison and Paul Beamish).</p>
<p>17. Labatt Breweries of Europe (with industry note: Italy and Its Beer Industry) (Arthur Sharplin).</p>
<p>18. Dibrell Brothers, Inc. (David W. Grigsby and Lester A. Hudson).</p>
<p>19. Liz Claiborne, Inc., 1994 (David W. Grisby, Linda O. Smith and Jane Crews).</p>
<p>20. Nike, Inc. (David W. Grisby, Susan Gaertner, and Karen Roach).</p>
<p>21. Lee Jing Textile Company Ltd (Sue Greenfield and Shun–Ching Horng).</p>
<p>22. Amtrak: Is This Any way to Run a Railroad (David W. Grigsby, Steven Horshbarger, and Jeffrey West).</p>
<p>23. UNICRESA and the Credit Card Industry in Portugal (David W. Grigsby and Vitor F. C. Gonçalves).</p>
<p>24. Transvit of Novgorod, Russia (Joseph Wolfe).</p>
<p>Index</p>
<p>Introduction: Preparing and Presenting Effective Case Analyses.</p>
<p>1. Harley–Davidson, Inc. (Sexton Adams and Adelaide Griffin).</p>
<p>2. The Swatch in 1993 (Arieh A. Ullman).</p>
<p>3. Hoechst–Roussel Pharmaceuticals, Inc.: RU 486 (Jan Willem Boi and David Rosenthal).</p>
<p>4. The Rise and Fall of Yugo America, Inc. (Carolyn Silliman and Jeffrey S. Harrison).</p>
<p>5. GM Allison Japan Ltd (Richard T. Dailey).</p>
<p>6. Kenhar Products, Inc. (Kenneth F. Harling).</p>
<p>7. Calox machinery Corporation (Lester A. Neidell).</p>
<p>8. American Airlines International Strategy (Steve Bogner and Lester A. Neidell).</p>
<p>9. Korean Air: Challenges and Opportunities in the Growth (Chung Young–Chul).</p>
<p>10. The Metamorphosis of Whirlpool Corporation (Arieh A. Ullman).</p>
<p>11. Cosmetic and Activism: Anita Roddick and The Body Shop (David W. Grigsby, Alison M. Flynn, and Tanya Craig).</p>
<p>12. IKEA (Canada) Ltd (Paul W. Beamish and Peter Killing).</p>
<p>13. Toys R Us, 1993 (Caron H. St John).</p>
<p>14. Wal–Mart, 1992 (Walter E. Greene).</p>
<p>15. Cadbury Schweppes plc (Franz Lohrke, James Combs, and Gary J. Castrogiovanni).</p>
<p>16. Kentucky Fried Chicken in China (Allen J. Morrison and Paul Beamish).</p>
<p>17. Labatt Breweries of Europe (with industry note: Italy and Its Beer Industry) (Arthur Sharplin).</p>
<p>18. Dibrell Brothers, Inc. (David W. Grigsby and Lester A. Hudson).</p>
<p>19. Liz Claiborne, Inc., 1994 (David W. Grisby, Linda O. Smith and Jane Crews).</p>
<p>20. Nike, Inc. (David W. Grisby, Susan Gaertner, and Karen Roach).</p>
<p>21. Lee Jing Textile Company Ltd (Sue Greenfield and Shun–Ching Horng).</p>
<p>22. Amtrak: Is This Any way to Run a Railroad (David W. Grigsby, Steven Horshbarger, and Jeffrey West).</p>
<p>23. UNICRESA and the Credit Card Industry in Portugal (David W. Grigsby and Vitor F. C. Gonçalves).</p>
<p>24. Transvit of Novgorod, Russia (Joseph Wolfe).</p>
<p>Index</p>
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