Michael Upshall
Content Licensing
Buying and Selling Digital Resources
Paperback Engels 2009 9781843343332
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing takes place. What makes the book unique is that it examines licensing from a range of perspectives.
Specificaties
Lezersrecensies
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Inhoudsopgave
Brief history of content licensing; The licensing process, from start to finish; Media for licensing; Business models for content licensing; Converting, hosting and access management; Aggregators in detail; How content is searched for and (hopefully) retrieved; Copyright, royalties and contracts; Under the hood: The technology of licensing; Developments in content licensing: Recommendations.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan