Nur Sabahiah Abdul Sukor,
Nur Khairiyah Basri
Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island
Intervention Ideas to Promote Sustainable Transport
Paperback Engels 2018 9789811325045
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage in a sustainable urban lifestyle. The participants of the Reduce Carbon Footprint Campaign, which aimed to create sustainable transport and pro-environmental awareness among adolescents, were recruited from secondary schools on Penang Island. Campaign materials, such as bus routes maps and discount travel cards for students, were provided by Rapid Penang, the leading bus operator in Penang. The campaign also involved several intervention programmes, including motivational sessions and classes for travel journey planning.
Specificaties
ISBN13:9789811325045
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Nature Singapore
Lezersrecensies
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Inhoudsopgave
<p>1 Sustainable transports.- 2 Adolescents as the target users for sustainable transports.- 3 Travel behaviour modification (TBM) programmes.- 4 Intervention programmes in penang island.- 5 Implication of travel behaviour modification (TBM) programme.</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan