Xiangfei Meng
National Image
China’s Communication of Cultural Symbols
Gebonden Engels 2020 9789811531460
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.
Specificaties
ISBN13:9789811531460
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer Nature Singapore
Lezersrecensies
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Inhoudsopgave
<div><div>Introduction.- Chapter 1 An Overview of Theories of National Image.- Chapter 2 Perceptual Barriers to China's National Image and Their Causes.- Chapter 3 National Image from a Constructivist Perspective.- Chapter 4 The Application of Cultural Symbols and the misunderstanding of Cultural Symbols.- Chapter 5 The International Communication of Cultural Symbols in the Construction of China’s National Image.- Chapter 6 China’s Black and White Art: An Important Cultural Symbol of China’s Peaceful Development.</div><div><br></div></div><div><br></div>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan