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DJ Dalrymple

Basic Marketing Management 2e

paperbackEngels9780471353928 22-2-2000

Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how–to book provides you with the core marketing management concepts that everyone must know to compete in today′s business environment. Meer

213,12

Verwachte levertijd ongeveer 9 werkdagen

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SS Raab

The Blueprint for Franchising a Business

gebondenEngels9780471856177 2-12-1987

Franchising is a fast–growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company′s chances of developing a successful franchise. Meer

49,53

Verwachte levertijd ongeveer 16 werkdagen

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ESOMAR

Market Research Handbook 5e

gebondenEngels9780470517680 14-9-2007

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. Meer

156,33

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CA Preston

Event Marketing – How to Successfully Promote s, Festivals, Conventions, and Expositions, 2nd Ed ition

gebondenEngels9780470891070 23-3-2012

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Meer

98,01

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S Rappaport

Listen First! Turning Social Media Conversations Into Business Advantage

gebondenEngels9780470935514 27-4-2011

"This superb book synthesizes the industry?s best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage. Meer

27,34

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CD Schewe

The Portable MBA in Marketing 2e

gebondenEngels9780471193678 27-4-1998

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company′s good fortune–the customer. Meer

91,14

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JR White

Shopping Centers and Other Retail Properties – Investment, Development, Financing and Management

gebondenEngels9780471040026 4-4-1996

Shopping centers and other forms of retail properties continue to be among the soundest real estate investments in North America. But retail property is a highly specialized field of real estate development with a unique and complex set of legal, financial, development, management, and marketing variables about which investors and developers must possess a sound working knowledge. Meer

333,84

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AZ Reich

Marketing Management for the Hospitality Industry: – A Strategic Approach

gebondenEngels9780471310129 16-4-1997

The only advanced marketing textbook specifically focused on the hospitality industry . . . The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Meer

197,86

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J Steel

Truth, Lies and Advertising – The Art of Account Planning

gebondenEngels9780471189626 16-3-1998

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity––an approach that gains access to consumers′ hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. Meer

55,09

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AC Nielsen

Consumer–Centric Category Management – How to Increase Profits by Managing Categories Based on Consumer Needs

gebondenEngels9780471703594 29-12-2005

In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. Meer

66,18

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Ralph R. Roberts

52 Weeks of Sales Success

paperbackEngels9780470393505 29-1-2009

52 Weeks of Sales Success, 2nd edition is based on Roberts′ series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales–generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. Meer

21,79

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Arlene Davila

Latinos, Inc. – The Marketing & Making of a People

paperbackEngels9780520274693 5-10-2012

36,25

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W Greshes

The Best Damn Sales Book Ever – 16 Rock–Solid Rules for Achieving Sales Success!

gebondenEngels9780471757283 4-4-2006

"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals. Meer

23,19

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Wooing and Winning Business

paperbackEngels9780471253709 2-9-1998

35,66

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CH Hsu

Marketing Hospitality 3e

gebondenEngels9780471348856 4-2-2002

Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field–with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Meer

208,96

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J Zabin

Precision Marketing – The New Rules for Attracting, Retaining and Leveraging Profitable Customers

gebondenEngels9780471467618 27-1-2004

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. Meer

38,43

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G Kishel

Build Your Own Network Sales Business

gebondenEngels9780471536925 10-2-1992

The Wall Street Journal predicts that between 50–60% of all goods and services in the U.S. will be sold through network or multi–level marketing methods in this decade. Meer

53,69

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D Aaker

Strategic Market Management – Global Perspectives First Edition

paperbackEngels9780470689752 26-3-2010

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer

75,82

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P Baines

Introducing Marketing Research

paperbackEngels9780471497707 22-4-2002

The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Meer

66,11

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Dalrymple′s Sales Management

gebondenEngels9780470169650 17-7-2015

Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. Meer

361,88

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De Grote Marketing Reset - AI geeft je superkrachten

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101 beïnvloedingstechnieken

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Impact maken

De Grote Marketing Reset - AI geeft je superkrachten

101 Beïnvloedingstechnieken - Dit boek geeft je de controle

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Reserveer nu

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Marketing

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