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RF Hartley

Marketing Mistakes and Successes, Twelfth Edition (WSE)

paperbackEngels9781118078464 14-2-2014

Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Meer

116,04

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Sean Kelly

Customer Intelligence

gebondenEngels9780470018583 18-11-2005

Developed from the authors′ experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. Meer

71,66

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Ralph R. Roberts

52 Weeks of Sales Success

paperbackEngels9780470393505 29-1-2009

52 Weeks of Sales Success, 2nd edition is based on Roberts′ series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales–generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. Meer

21,79

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Marketing Research Methods

GebondenEngels9781108834988 28-1-2021

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Meer

167,13

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M Dunn

The Guide to Getting Paid – Weed Out Bad Paying Customers, Collect on Past Due Balances and Avoid Bad Debt

gebondenEngels9781118011614 6-5-2011

Give your business a successful credit and collections plan with this easy and clear guide Over 100,000 businesses have slow or non–paying customers. Meer

27,34

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G Elliott

Marketing 2e + iStudy Version 2 Registration Card

paperbackEngels9781118389003 14-10-2016

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia–Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. Meer

121,59

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R Poynter

The Handbook of Mobile Market Research – Tools and Techniques for Market Researchers

gebondenEngels9781118935620 29-8-2014

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Meer

35,66

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GV Smith

Trademark Valuation, Second Edition – A Tool for Brand Management

gebondenEngels9781118245262 17-1-2014

A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. Meer

118,88

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K Leroux Miller

Content Marketing for Nonprofits – A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

paperbackEngels9781118444023 18-10-2013

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow–up to The Nonprofit Marketing Guide: High–Impact, Low–Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Meer

49,54

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Madhubalan Viswanathan

Product and Market Development for Subsistence Marketplaces

gebondenEngels9780762313969 29-6-2007

155,27

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Fundamentals of Marketing Research

GebondenEngels9780761988526 8-12-2004

Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user- oriented perspective which aides the student to evaluate the research presented to them. Meer

300,56

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AR Andreasen

Marketing Research That Won′t Break the Bank: A Pr Practical Guide to Getting the Information You Need

paperbackEngels9780787964191 18-10-2002

Marketing research is vital to part of organizational effectiveness in today′s highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. Meer

35,66

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Introduction to Sport Marketing

GebondenEngels9781032489001 29-3-2024

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Meer

218,85

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S M A Moin

Storytelling in Marketing and Brand Communications

GebondenEngels9781032689425 12-7-2024

Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. Meer

196,31

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Vijay Mahajan

The Arab World Unbound

gebondenEngels9781118074510 4-9-2012

An expert′s guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World′s market of 350 million consumers, who collectively wield the ninth–largest economy in the world. Meer

43,98

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J Libava

Become a Franchise Owner! – The Start–Up Guide to Lowering Risk, Making Money and Owning What you do

gebondenEngels9781118094020 30-12-2011

The definitive A–to–Z guide to researching, selecting, and starting a viable franchise business With more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner! Meer

24,56

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J Morgan

Brand Against the Machine – How to Build Your Brand, Cut Through the Marketing Noise and Stand Out from the Competition

gebondenEngels9781118103524 16-12-2011

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life–long customers. Meer

27,34

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M Jensen

Setting Profitable Prices + Website – A Step–by–St ep Guide to Pricing Strategy––Without Hiring a Consultant

paperbackEngels9781118430767 12-3-2013

Time–tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important and difficult marketing problems companies face when launching new products. Meer

53,69

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Video Game Marketing

GebondenEngels9781138812260 4-10-2016

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. Meer

212,49

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Video Game Marketing

PaperbackEngels9781138812277 30-9-2016

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. Meer

70,07

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101 beïnvloedingstechnieken

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Impact maken

De Grote Marketing Reset - AI geeft je superkrachten

101 Beïnvloedingstechnieken - Dit boek geeft je de controle

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Reserveer nu

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