Ook jij kunt deze resultaten behalen. In 101 beïnvloedingstechnieken ontdek je de wetenschappelijk bewezen methodes die top-performers dagelijks gebruiken.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Meer
This book speaks to entrepreneurs who are interested in growing a business through purchasing and operating a well-known and respected franchise model, explaining the tools and strategies they need to not only become successful franchise owners (franchisees) but to achieve career-making franchise moves toward diversification of assets for the long term. Meer
Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills
Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level. Meer
Marketing Research with SPSS
Wim Janssens
Katrien Wijnen
Patrick De Pelsmacker
Patrick Van Kenhove
In the past, there have been Marketing Research books and there have been SPSS guide books. Meer
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Meer
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Meer
If you want to understand the fast-moving and multi-faceted world of advertising, then this is the book for you.
Featuring:
- the history and development of the advertising industry
- the academic thinking that underpins how advertising is practiced today
- the strategies used in both conventional and digital advertising
- extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning
- insights into the creative advertising process and how messages and content are developed
- the challenges of measuring and delivering tangible results
- a wealth of contemporary examples from around Europe and beyond
This book is packed with 'Minicases' and 'ViewPoint' features helping to give readers a practitioners’ perspective of the world of advertising. Meer
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. Meer
The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Meer
Franchising is a fast–growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company′s chances of developing a successful franchise. Meer
Get closer to tailor made marketing!
Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. Meer
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