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Chekitan S. Dev

Hospitality Branding

paperbackEngels9780801478192 1-11-2012

21,79

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Pharmaceutical Marketing

PaperbackEngels9780789015839 1-3-2002

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Meer

53,15

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Marketing Communications for Local Nonprofit Organizations

GebondenEngels9780789017024 17-4-2002

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Meer

138,22

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Marketing Your Clinical Practice: Ethically, Eff – Ethically, Effectively, Economically

paperbackEngels9780763769833 17-9-2009

356,38

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Handbook of Marketing

GebondenEngels9780761956822 16-10-2002

Suitable for advanced undergraduates, graduate students and academics in marketing, this handbook presents a compilation of reviews in the field of marketing management. Meer

233,87

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Brand Driven – The Route to Integrated Branding Through Great Leadership

gebondenEngels9780749437978 28-2-2003

52,99

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Erik Du Plessis

The Branded Mind – What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

gebondenEngels9780749461256 3-2-2011

52,99

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Anders Parment

Auto Brand – Building Successful Car Brands for the Future

paperbackEngels9780749469290 3-1-2014

52,99

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Valuable Content Marketing – How to Make Quality Content Your Key to Success

paperbackEngels9780749473273 3-7-2015

47,79

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Marketing Plans for Service Businesses

PaperbackEngels9780750667463 13-9-2005

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. Meer

62,14

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Developing a Market Orientation

PaperbackEngels9780761916932 18-5-1999

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers). Meer

172,27

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Brands, Consumers, Symbols and Research

PaperbackEngels9780761916970 14-9-1999

Collects in one volume Sidney J. Levy's and his collaborators' essays and studies in the field of marketing. Meer

172,27

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Networks in Marketing

PaperbackEngels9780761901402 10-10-1996

An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. Meer

172,27

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Your First Year in Network Marketing

PaperbackEngels9780761512196 7-1-1998

24,56

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Marketing Communications for Local Nonprofit Organizations

PaperbackEngels9780789017031 9-4-2002

57,33

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RY Chang

Satisfying Internal Customers First: A Practical G uide to Improving Internal and External Customer S atisfaction (Only Cover is Revised) (Quality Impro

paperbackEngels9780787950828 28-5-1994

This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Meer

27,34

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GS Goodman

Monitoring, Measuring & Managing Customer Service

gebondenEngels9780787951399 15-5-2000

Excellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing from his highly successful seminars and training programs, Gary S. Meer

53,69

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MD Johnson

Improving Customer Satisfaction, Loyalty & Profit – An Integrated Measurement & Management System

gebondenEngels9780787953102 17-10-2000

A Book in the University of Michigan Business School Series It′s a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? Meer

53,69

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Zig Ziglar

Selling 101

GebondenEngels9780785264811 6-3-2003

Straight from the heart of America's master motivator, Selling 101describes the basics of how to persuade more people more effectively, more ethically, and more often. Meer

16,24

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Testing 1 – 2 – 3 – Experimental Design with Applications in Marketing and Service Operations

gebondenEngels9780804756129 1-5-2007

105,01

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