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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781349367054 27-8-2016
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349487868 30-10-2014
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349146048 1-1-1998
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349147212 1-1-1998
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349164288 1-1-1980
183,99
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paperbackEngels9781349499878 13-4-2016
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
43,69
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349312856 29-4-2010
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349444571 1-1-2013
The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company.  Meer
47,35
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349444595 1-1-2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.  Meer
74,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349446636 1-1-2013
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349353545 22-11-2006
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349364176 26-2-2010
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel.  Meer
74,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349364473 27-11-2007
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781402071942 30-9-2002
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781402077531 31-12-2003
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403916600 16-12-2003
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781399801379 24-3-2022
A ground-breaking sales system scientifically proven to increase your performance.  Meer
24,56
Verwachte levertijd ongeveer 8 werkdagen
221,16
Verwachte levertijd ongeveer 9 werkdagen

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