Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.

Bekijk resultaten in...

Alle producten Managementboeken Seminars + Trainingen Online magazine Sale

Filteren 1

Pagina 77 van 3.738 resultaten

The Social Organisation of Marketing

gebondenEngels9783319515700 3-8-2017

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Meer

155,62

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Kusum L. Ailawadi

Advances in National Brand and Private Label Marketing

paperbackEngels9783319597003 23-6-2017

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. Meer

120,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Racheal Louis Vincent

Marketing Case Studies in Emerging Markets

gebondenEngels9783031516887 2-4-2024

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. Meer

72,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Jan Y. Yang

The Pricing Compass

paperbackEngels9783031520624 28-2-2025

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. Meer

50,19

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Vicky Katsoni

Cultural Tourism in a Digital Era

gebondenEngels9783319158587 14-4-2015

This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. Meer

180,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Johannes Robier

UX Redefined

gebondenEngels9783319210612 7-9-2015

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. Meer

60,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Services Marketing Cases in Emerging Markets

paperbackEngels9783319814124 22-4-2018

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. Meer

84,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Fridrik Larsen

Commodity Branding

paperbackEngels9783031299681 22-6-2024

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. Meer

57,22

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Viktoria Hausegger

Erfolgreiches Marketing für die Arztpraxis

paperbackDuits9783211697740 24-5-2007

Damit Sie im Praxisalltag die Zufriedenheit und die Bindung zu ihren Patienten verbessern, gewinnt Dienstleistungsmarketing zunehmend an Bedeutung. Professionelles Marketing für Ärzte ist dabei viel mehr als Werbung und Promotion und hat nichts mit „marktschreierischem Auftreten" zu tun. Meer

79,49

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Naresh K. Malhotra

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385563 24-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Harlan E. Spotts

Creating and Delivering Value in Marketing

paperbackEngels9783319385754 24-9-2016

120,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385778 24-9-2016

180,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Social Networks and the Economics of Sports

gebondenEngels9783319084398 2-9-2014

This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes. Meer

120,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Mojca Ramšak

Wine Queens

paperbackEngels9783319166605 31-3-2015

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. Meer

60,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Market Entry into the USA

gebondenEngels9783319171234 18-8-2015

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. Meer

60,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Rediscovering the Essentiality of Marketing

paperbackEngels9783319806761 31-5-2018

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Meer

141,57

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Juan Antonio Mondéjar-Jiménez

National Brands and Private Labels in Retailing

paperbackEngels9783319071930 26-6-2014

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Meer

120,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Instructor's Manual for Strategic Marketing Cases in Emerging Markets

paperbackEngels9783319526966 8-6-2017

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. Meer

36,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Stavros Georgiades

Employee Engagement in Media Management

gebondenEngels9783319162164 10-4-2015

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. Meer

60,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Zvezdan Vukanović

Foreign Direct Investment Inflows Into the South East European Media Market

gebondenEngels9783319305103 2-8-2016

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. Meer

120,99

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Uw winkelwagen

Reclame en verkoop

Sales zonder bullshit

Nieuw in Reclame en verkoop

Aanbiedingen in Reclame en verkoop

TOP 5 Reclame en verkoop

Online magazine

AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

Creatief schrijven