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Pagina 78 van 3.734 resultaten

Sustainable Luxury

gebondenEngels9783031069277 12-8-2022

This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia. Meer

208,39

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Ivan L Pitt

Direct Licensing and the Music Industry

paperbackEngels9783319368030 22-10-2016

This book discusses the economics of the music industry in the context of the changing landscape brought about by innovation, technological change, and rapid digitization. Meer

120,99

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Tourism in Latin America

gebondenEngels9783319057347 16-9-2014

This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Meer

120,99

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Hans van Kranenburg

Innovation Policies in the European News Media Industry

gebondenEngels9783319452029 22-2-2017

This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. Meer

168,99

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Non-Fungible Tokens (NFTs)

gebondenEngels9783031072024 2-7-2022

This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product. Meer

49,79

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New Meanings for Marketing in a New Millennium

paperbackEngels9783319365848 24-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

180,99

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Hans van Kranenburg

Innovation Policies in the European News Media Industry

paperbackEngels9783319832371 13-7-2018

168,99

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Ludwig Berekoven

Marktforschung

paperbackDuits9783409369855 1-1-1989

Die erste Auflage des vorliegenden Buches entstand 1977 aus dem Bedürfnis nach einem modemen Lehrbuch, das Studierenden und Wirtschaftspraktikern eine geschlossene, alle wesentliche Aspekte der Marktforschung umfassende Darstel lung bietet. Meer

79,49

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Shaun M. Powell

Advances in Luxury Brand Management

gebondenEngels9783319511269 28-9-2017

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Meer

220,59

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Fredrik Andrén-Sandberg

Commodities Pricing and the Bulk Trap

paperbackEngels9783319891842 6-6-2019

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. Meer

60,99

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Market Entry into the USA

gebondenEngels9783319171234 18-8-2015

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. Meer

60,99

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Rocio Aguilar

Online Brand Communities

paperbackEngels9783319796840 27-3-2019

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. Meer

72,99

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Strategic Marketing Cases in Emerging Markets

paperbackEngels9783319846798 21-7-2018

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. Meer

66,99

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The Social Organisation of Marketing

paperbackEngels9783319846873 3-8-2018

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Meer

147,39

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Emerging Issues in Global Marketing

gebondenEngels9783319741284 9-4-2018

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. Meer

240,99

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Rediscovering the Essentiality of Marketing

paperbackEngels9783319806761 31-5-2018

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Meer

135,19

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Zvezdan Vukanović

Foreign Direct Investment Inflows Into the South East European Media Market

gebondenEngels9783319305103 2-8-2016

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. Meer

120,99

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Heribert Meffert

Marketing

paperbackDuits9783409690133 1-1-1982

Absatzwirtschaftliche Probleme der Untemehmung werden seit gerau mer Zeit unter dem Aspekt einer bewuI3t marktorientierten FUhrung dis kutiert. FUr diese Betrachtungsweise hat sich auch an den deutschsprachi gen Hochschulen die angelsachsische Bezeichnung "Marketing" durchge setzt. Meer

90,71

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R for Marketing Research and Analytics

paperbackEngels9783319144351 25-3-2015

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Meer

90,99

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Instructor's Manual for Strategic Marketing Cases in Emerging Markets

paperbackEngels9783319526966 8-6-2017

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. Meer

36,99

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