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The Role of e-Business during the Time of Grand Challenges

paperbackEngels9783030794538 26-6-2021

This book constitutes revised selected papers from the 19th Workshop on e-Business, WeB 2020, which took place virtually on December 12, 2020. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. Meer

60,99

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Web Information Systems and Technologies

paperbackEngels9783030617493 3-11-2020

This book constitutes revised selected papers from the 15th International Conference on Web Information Systems and Technologies, WEBIST 20109 held in Vienna, Austria, in September 2019. Meer

90,99

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Digital Marketing in the Automotive Electronics Industry

gebondenEngels9783031307195 10-6-2023

The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. Meer

102,99

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Electronic Commerce

gebondenEngels9783319100906 17-2-2015

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Meer

144,99

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Advances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems

paperbackEngels9783030858766 2-9-2022

The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021. Meer

216,99

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HCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games

paperbackEngels9783031221309 25-11-2022

This proceedings LNCS 13517 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022. Meer

108,99

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Website Quality and Shopping Behavior

paperbackEngels9783030444396 4-4-2020

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. Meer

60,99

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Advances in Digital Marketing and eCommerce

gebondenEngels9783031057274 8-6-2022

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. Meer

204,99

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Artificial Intelligence and Transforming Digital Marketing

gebondenEngels9783031358272 4-10-2023

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. Meer

336,99

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Oliver Busch

Programmatic Advertising

gebondenEngels9783319250212 21-1-2016

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. Meer

90,99

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Jessie Y. C. Chen

HCI International 2022 – Late Breaking Papers: Interacting with eXtended Reality and Artificial Intelligence

paperbackEngels9783031217067 25-11-2022

This proceedings LNCS 13518 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022. Meer

102,99

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E-Business. Digital Empowerment for an Intelligent Future

paperbackEngels9783031322983 9-5-2023

The two-volume set LNBIP 480 and 481 constitutes the refereed proceedings of the 22nd Wuhan International Conference, WHICEB 2023, held in Wuhan, China, in May 2023. Meer

90,99

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E-Business. Digital Empowerment for an Intelligent Future

paperbackEngels9783031323010 7-5-2023

The two-volume set LNBIP 480 and 481 constitutes the refereed proceedings of the 22nd Wuhan International Conference, WHICEB 2023, held in Wuhan, China, in May 2023. Meer

90,99

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Economics of Grids, Clouds, Systems, and Services

paperbackEngels9783319619194 4-7-2017

This book constitutes the refereed proceedings of the 13th International Conference on Economics of Grids, Clouds, Systems, and Services, GECON 2016, held in Athens. Meer

60,99

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E-Commerce and Web Technologies

paperbackEngels9783319277288 30-12-2015

This book constitutes the revised proceedings of the 16th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Valencia, Spain, in September 2015. Meer

60,99

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PRIMA 2014: Principles and Practice of Multi-Agent Systems

paperbackEngels9783319131900 31-10-2014

This book constitutes the refereed proceedings of the 17th International Conference on Principles and Practice of Multi-Agent Systems, PRIMA 2014, held in Gold Coast, QLD, Australia, in December 2014. Meer

60,99

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Hamed Taherdoost

E-Business Essentials

gebondenEngels9783031396250 5-9-2023

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. Meer

132,99

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Tamie Salter

Technological and Business Fundamentals for Mobile App Development

paperbackEngels9783031138546 20-10-2022

This book is an essential introductory guide to the knowledge required to develop apps. Chapter by chapter it provides the core principles any person must understand in order to develop mobile applications. Meer

60,99

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E-commerce Platform Acceptance

paperbackEngels9783319376776 17-9-2016

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. Meer

120,99

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E-commerce Platform Acceptance

gebondenEngels9783319061207 23-6-2014

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. Meer

120,99

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