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Advances in Digital Marketing and eCommerce

gebondenEngels9783031057274 8-6-2022

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. Meer

204,99

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Website Quality and Shopping Behavior

paperbackEngels9783030444396 4-4-2020

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. Meer

60,99

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Successful Digital Transformation Initiatives in SMEs

gebondenEngels9783031364648 23-7-2023

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer

57,38

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HCI International 2022 – Late Breaking Papers: HCI for Health, Well-being, Universal Access and Healthy Aging

paperbackEngels9783031179013 16-10-2022

This proceedings LNCS 13521 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June 26 to July 1, 2022. Meer

60,99

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Advances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems

paperbackEngels9783030858766 2-9-2022

The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021. Meer

216,99

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Your Personal Marketing Playbook

GebondenEngels9781988058481 19-5-2020

38,43

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Vincent G. Duffy

Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management. Posture, Motion and Health

paperbackEngels9783030499037 7-6-2020

This two-volume set LNCS 12198 and 12199 constitutes the thoroughly refereed proceedings of the 11th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2020, which was supposed to be held as part of the 22st HCI International Conference, HCII 2020, in Copenhagen, Denmark, in July 2020. Meer

60,99

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Bernd W. Wirtz

Digital Business and Electronic Commerce

gebondenEngels9783030634810 29-3-2021

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Meer

180,99

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ECML PKDD 2018 Workshops

paperbackEngels9783030134624 7-2-2019

This book constitutes revised selected papers from two workshops held at the 18th European Conference on Machine Learning and Knowledge Discovery in Databases, ECML PKDD 2018, in Dublin, Ireland, in September 2018, namely: MIDAS 2018 – Third Workshop on Mining Data for Financial Applications and PAP 2018 – Second International Workshop on Personal Analytics and Privacy. Meer

60,99

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Heidi Krömker

HCI in Mobility, Transport, and Automotive Systems. Driving Behavior, Urban and Smart Mobility

paperbackEngels9783030505363 16-6-2020

This two-volume set LNCS 12212 and 12213 constitutes the refereed proceedings of the Second International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in Copenhagen, Denmark, in July, 2020. Meer

89,79

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Advances in Digital Marketing and eCommerce

paperbackEngels9783030475949 7-5-2020

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more. Meer

120,99

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Michał Śmiałek

Enterprise Information Systems

paperbackEngels9783030407827 20-2-2020

This book constitutes extended, revised and selected papers from the 21st International Conference on Enterprise Information Systems, ICEIS 2019, held in Heraklion, Crete, Greece, in May 2019. Meer

60,99

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Artificial Intelligence in HCI

paperbackEngels9783030503338 18-6-2020

This book constitutes the refereed proceedings of the First International Conference on Artificial Intelligence in HCI, AI-HCI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. Meer

60,99

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HCI in Business, Government and Organizations

paperbackEngels9783030503406 16-6-2020

This volume LNCS 12204 constitutes the refereed proceedings of the 7th International Conference on Business, Government, and Organizations, HCIBGO 2020, which was held in July 2020 as part of HCI International 2020 in Copenhagen, Denmark. Meer

96,99

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Your Personal Marketing Playbook

PaperbackEngels9781988058474 19-5-2020

17,63

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Aaron Jackson

Instagram Marketing Mastery

PaperbackEngels9781989814727 23-2-2020

19,77

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HCI International 2021 - Late Breaking Papers: Design and User Experience

paperbackEngels9783030902377 20-11-2021

This book constitutes late breaking papers from the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held in July 2021. Meer

108,99

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Advanced Information Systems Engineering

paperbackEngels9783030494346 3-6-2020

This book constitutes the refereed proceedings of the 32nd International Conference on Advanced Information Systems Engineering, CAiSE 2020, held in Grenoble, France, in June 2020. Meer

60,99

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Susan Crossman

Content Marketing Made Easy

PaperbackEngels9781988058023 20-10-2015

28,72

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Lead Community Fundraising

paperbackEngels9783030778514 2-7-2022

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. Meer

60,99

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