Internet en social media

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Jella Pfeiffer

Interactive Decision Aids in E-Commerce

gebondenEngels9783790827682 23-12-2011

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Meer

120,99

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Christine Falkenreck

Reputation Transfer to Enter New B-to-B Markets

paperbackEngels9783790828115 1-3-2012

An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Meer

120,99

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Sales Enablement

gebondenEngels9783658403645 27-4-2023

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. Meer

49,79

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Gerrit Heinemann

The new online trade

paperbackEngels9783658407568 31-3-2023

This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. Meer

120,99

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Rechtliche Herausforderungen von Blockchain-Anwendungen

paperbackDuits9783658410797 9-5-2023

Das essential fasst den aktuellen Stand der rechtlichen Herausforderungen der Blockchain-Technologie anhand von Beispielen kurz und prägnant zusammen. Meer

17,81

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Next Stop Metaverse

gebondenEngels9783658411794 28-5-2023

This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? Meer

49,79

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Gerrit Heinemann

Die Neuausrichtung des App- und Smartphone-Shopping

paperbackDuits9783658191344 25-10-2017

Dieses Fachbuch zeigt auf, welches Potenzial das mobile Internet für „Early Movers and Adopters“ und welche Risiken es für die „Legarts und Late Movers“ hat. Meer

68,28

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Web Information Systems and Technologies

paperbackEngels9783642124358 14-4-2010

This book contains a selection of the best papers from WEBIST 2009 (the 5th Int- national Conference on Web Information Systems and Technologies), held in Lisbon, Portugal, in 2009, organized by the Institute for Systems and Technologies of Inf- mation, Control and Communication (INSTICC), in collaboration with ACM SIGMIS and co-sponsored by the Workflow Management Coalition (WFMC). Meer

90,99

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E-Commerce and Web Technologies

paperbackEngels9783642230134 19-8-2011

This book constitutes the refereed proceedings of the 12th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Toulouse, France, in August/September 2011. Meer

60,99

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Gerrit Heinemann

B2B eCommerce

paperbackDuits9783658273668 7-10-2019

Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Meer

38,-

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Frederic Nimmermann

Congruency, Expectations and Consumer Behavior in Digital Environments

paperbackEngels9783658284206 6-11-2019

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Meer

60,99

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Nicklas T. Urban

Blockchain for Business

paperbackDuits9783658298210 7-8-2020

Dieses Buch präsentiert ein praxistaugliches Modell zur Prüfung möglicher Anwendungsfälle auf ihre Relevanz für den Einsatz von Blockchain. Ein zweites Framework identifiziert qualitative Mehrwerte im Kontext einer konkreten Anwendungsidee. Meer

57,06

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Evi Hartmann

B-to-B Electronic Marketplaces

paperbackEngels9783824477685 11-12-2002

v Foreword In the past companies focused on the one hand on rationalizing their supplier base to reduce transaction costs. On the other hand firms tried to take advantage of the research and development potential of their suppliers. Meer

60,99

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Steve Hedley

Law of Electronic Commerce and the Internet in the UK and Ireland

PaperbackEngels9781859419731 2-3-2006

'Internet law' and 'electronic commerce law' are new entities and as such there is some difficulty in defining this rapidly changing area of the law. Scholars are divided as to whether it is a subject in its own right or part of a broader area and there is also debate concerning its status as a new law or as old law which needs interpreting in a new way. Meer

77,82

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Shishir Mishra

From Starting Small to Winning Big – The Definitive Digital Marketing Guide for Startup Entrepreneurs

paperbackEngels9781951527822 30-4-2020

44,48

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Mark Warner

Instagram Marketing and Advertising for Small Business Owners in 2019

GebondenEngels9781951999414 10-3-2020

22,67

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Leonard

Affiliate Marketing #2020

PaperbackEngels9781953693020 3-9-2020

21,86

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Michael Ezeanaka

Facebook Advertising Made Easy In 2020

GebondenEngels9781913361068 24-5-2020

33,46

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Michael Ezeanaka

Facebook Advertising

PaperbackEngels9781913361761 15-8-2019

28,12

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Brett Standard

Shopify

PaperbackEngels9781951345006 7-8-2019

19,75

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Internet en social media

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