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This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. Meer
Sustainable solutions require the integration of social and ecological aspects in every planning and decision-making process. This means: analyse the real world and model the problem-situation as a system; understand the needs and objectives of the customers and clients; carefully develop alternative ideas and solutions, as well as evaluate concepts under multidimensional aspects/criteria. Meer
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Meer
This book focuses on how to appropriately plan and develop a Phase II program, and how to design Phase II clinical trials and analyze their data. It provides a comprehensive overview of the entire drug development process and highlights key questions that need to be addressed for the successful execution of Phase II, so as to increase its success in Phase III and for drug approval. Meer
This science comic presents the entire life cycle of the metro system in an accessible and fun way. Just like human beings, a metro system can get sick, and this book introduces its ailments, medical records along with experts’ diagnoses and available treatments. Meer
This book examines the environmental footprints of recycled polyesters, highlighting the benefits and impact of recycling polyester waste and preparing it to replace virgin polyester in the raw material stage. Meer
This book identifies ten linguistic traps in our everyday language usage and provides philosophical justification for a method of determining internally consistent definitions of groups of related terms that avoid all ten traps. Meer
This book is used as a reference book for researcher and engineer of the world to learn the building monitoring standard of China for the first time, and is also be used as a reference manual for engineer to engage in practical monitoring projects. Meer
Business and management education has an important impact on business practice throughout the world. To a very large extent, possession of the MBA degree is a passport into the upper reaches of management, and CEOs of many major corporations have earned an MBA. Meer
This book explores the differences in cultural attributes and management factors to enable managers working for Japanese contractors to reduce misunderstandings and misinterpretations when communicating with project team members from different cultural backgrounds. Meer
This book provides an overview of the burgeoning next generation of industry- Industry 4.0, which promises to increase flexibility in manufacturing in tandem with mass communication, improved productivity and better quality. Meer
This book presents the adaptation of lean principles to the precast construction industry to eliminate or minimize construction wastes, by modeling the precast construction process influencing manpower requirements. Meer
This book provides a clear and straightforward guide for all those seeking to conduct quantitative research in the field of education, using primary research data samples. Meer
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