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Essentials of Marketing Research

PaperbackEngels9780273724339 11-4-2013

Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level. Meer

107,74

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Advertising

PaperbackEngels9780273760894 1-10-2012

If you want to understand the fast-moving and multi-faceted world of advertising, then this is the book for you. Featuring: - the history and development of the advertising industry - the academic thinking that underpins how advertising is practiced today - the strategies used in both conventional and digital advertising - extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning - insights into the creative advertising process and how messages and content are developed - the challenges of measuring and delivering tangible results - a wealth of contemporary examples from around Europe and beyond This book is packed with 'Minicases' and 'ViewPoint' features helping to give readers a practitioners’ perspective of the world of advertising. Meer

83,74

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P. Kitchen

Integrated Brand Marketing and Measuring Returns

gebondenEngels9780230577343 7-7-2010

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. Meer

64,35

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Emotional Decisions – Trade off Difficulty and Coping in Consumer Choice

paperbackEngels9780226534336 3-10-2001

21,25

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Tim Calkins

Breakthrough Marketing Plans

paperbackEngels9780230340336 21-12-2012

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Meer

47,45

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Cheryl Nakata

Beyond Hofstede

gebondenEngels9780230202399 16-7-2009

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Meer

127,71

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Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin

Essentials of Marketing Research

PaperbackEngels9780357033937 22-8-2018

119,40

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James Harkin

Niche

PaperbackEngels9780349123004 2-8-2012

Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail Meer

16,22

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Emilio Cvitkovic

Competition

gebondenEngels9780333572191 8-12-1992

The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'. Meer

127,71

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Ira J. Haimowitz

Data Analytics for Business

PaperbackEngels9780367281489 20-12-2022

53,08

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Database Marketing

gebondenEngels9780387725789 23-1-2008

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Meer

204,99

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Ira J. Haimowitz

Data Analytics for Business

GebondenEngels9780367281502 20-12-2022

169,96

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Basic Marketing Research

PaperbackEngels9780357901847 26-7-2023

111,60

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How to Market Computers and Information Technology

paperbackEngels9780333608142 18-6-1994

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Meer

68,58

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JR White

Shopping Centers and Other Retail Properties – Investment, Development, Financing and Management

gebondenEngels9780471040026 4-4-1996

Shopping centers and other forms of retail properties continue to be among the soundest real estate investments in North America. But retail property is a highly specialized field of real estate development with a unique and complex set of legal, financial, development, management, and marketing variables about which investors and developers must possess a sound working knowledge. Meer

333,38

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Dalrymple′s Sales Management

gebondenEngels9780470169650 17-7-2015

Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. Meer

361,38

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CA Preston

Event Marketing – How to Successfully Promote s, Festivals, Conventions, and Expositions, 2nd Ed ition

gebondenEngels9780470891070 23-3-2012

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Meer

97,88

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Sean Kelly

Customer Intelligence

gebondenEngels9780470018583 18-11-2005

Developed from the authors′ experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. Meer

71,56

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JA Murphy

The Lifebelt – The Definitive Guide to Managing Customer Retention

gebondenEngels9780471498186 16-1-2001

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Meer

67,46

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J Steel

Truth, Lies and Advertising – The Art of Account Planning

gebondenEngels9780471189626 16-3-1998

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity––an approach that gains access to consumers′ hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. Meer

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Marketing

Examenboek NIMA Basiskennis Marketing

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Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

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Marketing

Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

Tips van de redactie

Reserveer nu

De kunst van storytelling

Marketing

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