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paperbackEngels9780471987819 28-4-1999
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers.  Meer
75,72
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471204763 29-11-2002
This cutting–edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism′s Integrated Marketing Communications department at Northwestern University–offers the latest thinking on the art and science of integrated marketing.  Meer
56,38
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780471253709 2-9-1998
35,61
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780471353928 22-2-2000
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how–to book provides you with the core marketing management concepts that everyone must know to compete in today′s business environment.  Meer
212,82
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471310129 16-4-1997
The only advanced marketing textbook specifically focused on the hospitality industry . . . The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed.  Meer
197,59
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780471497707 22-4-2002
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions.  Meer
66,02
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471757283 4-4-2006
"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals.  Meer
23,16
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471856177 2-12-1987
Franchising is a fast–growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company′s chances of developing a successful franchise.  Meer
49,46
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9780471625551 30-4-1988
Everything you need to know to get started. Franchising for Free If you′ve been considering buying a franchise business, but you′re not sure where to begin, this book will get you started.  Meer
27,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471536925 10-2-1992
The Wall Street Journal predicts that between 50–60% of all goods and services in the U.S. will be sold through network or multi–level marketing methods in this decade.  Meer
53,61
Verwachte levertijd ongeveer 9 werkdagen
36,20
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471703594 29-12-2005
In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential.  Meer
66,09
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471193678 27-4-1998
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company′s good fortune–the customer.  Meer
91,02
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470393505 29-1-2009
52 Weeks of Sales Success, 2nd edition is based on Roberts′ series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales–generating wisdom and closing tools to everyone who is committed to achieving his or her full potential.  Meer
21,76
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471348856 4-2-2002
Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field–with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations.  Meer
208,67
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471467618 27-1-2004
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline.  Meer
38,38
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470517680 14-9-2007
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research  has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research.  Meer
156,11
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470935514 27-4-2011
"This superb book synthesizes the industry?s best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage.  Meer
27,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470689752 26-3-2010
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses.  Meer
75,72
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470181546 19-9-2008
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up–dated, nuts–and–bolts guide to helping nonprofits design and implement successful communications strategies.  Meer
43,92
Verwachte levertijd ongeveer 9 werkdagen

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