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Pagina 67 van 1.741 resultaten

J Stanworth

The Barclays Guide to Franchising for the Small Business

paperbackEngels9780631174981 2-5-1991

Franchising is one of the most popular ways of starting or expanding a business. Although fraught with problems – large initial outlay, unsocial hours, lack of control – it can be highly profitable. Meer

42,53

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G Antonides

Cases in Consumer Behaviour

paperbackEngels9780471987819 28-4-1999

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. Meer

75,72

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CH Hsu

Marketing Hospitality 3e

gebondenEngels9780471348856 4-2-2002

Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field–with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Meer

208,67

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CA Preston

Event Marketing – How to Successfully Promote s, Festivals, Conventions, and Expositions, 2nd Ed ition

gebondenEngels9780470891070 23-3-2012

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Meer

97,88

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ESOMAR

Market Research Handbook 5e

gebondenEngels9780470517680 14-9-2007

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. Meer

156,11

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D Aaker

Strategic Market Management – Global Perspectives First Edition

paperbackEngels9780470689752 26-3-2010

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer

75,72

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Marketing Management (Custom Edition)

PaperbackEngels9780655702603 5-5-2022

This custom edition is published for Macquarie University. Meer

68,14

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Aerospace Marketing Management

gebondenEngels9781402071515 31-5-2003

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. Meer

240,99

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Applying Relational Sociology

gebondenEngels9781137379917 18-12-2013

Edited by François Depelteau and Christopher Powell, this volume and its companion, Conceptualizing Relational Sociology: Ontological and Theoretical Issues, addresses fundamental questions about what relational sociology is and how it works. Meer

64,35

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Vajre

Account–Based Marketing For Dummies

paperbackEngels9781119224853 27-5-2016

Grow your account list with an effective account–based marketing strategy Buyers have changed the B2B marketing game. Account–Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever–changing demands. Meer

31,45

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Bonita Kolb

Marketing Research for the Tourism, Hospitality and Events Industries

GebondenEngels9781138042148 23-1-2018

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. Meer

217,39

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Franchising Hospitality Services

GebondenEngels9781138148734 1-9-2016

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. Meer

188,54

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Sports and City Marketing in European Cities

PaperbackEngels9781138254824 27-2-2017

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. Meer

71,67

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Strategic Planning for Not-for-Profit Organizations

GebondenEngels9781138235007 16-12-1994

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment. Meer

217,39

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Consumer Behaviour in Sport and Events

GebondenEngels9781138135499 1-2-2016

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Meer

246,25

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Plan for the Planet

GebondenEngels9781138414686 3-7-2017

The world struggles with increasing threats to global sustainability, caused by population growth, overuse of fresh water resources, depletion of biodiversity, and reliance on non-renewable energy sources. Meer

247,40

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JF Hair

Sales Force Management – 2nd Edition

paperbackEngels9781119702832 29-10-2020

203,75

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R Poynter

The Handbook of Mobile Market Research – Tools and Techniques for Market Researchers

gebondenEngels9781118935620 29-8-2014

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Meer

35,61

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Vijay Mahajan

The Arab World Unbound

gebondenEngels9781118074510 4-9-2012

An expert′s guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World′s market of 350 million consumers, who collectively wield the ninth–largest economy in the world. Meer

43,92

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Bonita Kolb

Marketing Research for the Tourism, Hospitality and Events Industries

PaperbackEngels9781138042162 29-1-2018

67,16

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Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

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Online magazine

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

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