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Pagina 171 van 3.737 resultaten

Patrick Legohérel

Marketing for Tourism and Hospitality

GebondenEngels9781138121270 19-3-2019

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Meer

206,17

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Michael E. Smith

Inspiring Green Consumer Choices – Leverage Neuroscience to Reshape Marketplace Behavior

gebondenEngels9781398601024 3-9-2021

204,54

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Truth Be Told – How Authentic Marketing and Communications Wins in the Purposeful Age

paperbackEngels9781398600164 3-4-2021

47,95

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Influencing Shopper Decisions – Unleash the Power of Your Brand to Win Customers

paperbackEngels9781398603615 3-4-2022

47,95

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The Gen Z Frequency – How Brands Tune In and Build Credibility

gebondenEngels9781398693470 3-1-2021

169,75

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Truth Be Told – How Authentic Marketing and Communications Wins in the Purposeful Age

gebondenEngels9781398600188 3-4-2021

143,66

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Michael E. Smith

Inspiring Green Consumer Choices – Leverage Neuroscience to Reshape Marketplace Behavior

paperbackEngels9781398601000 3-9-2021

61,87

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Faris Yakob

Paid Attention – Innovative Advertising for a Digital World

gebondenEngels9781398602526 3-11-2021

143,66

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Encyclopedia of Sports Management and Marketing

paperbackEngels9781412973823 5-10-2011

The first reference resource to bring both sports management and sports marketing all together in one place. Meer

1.071,50

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The New Global Marketing Reality

gebondenEngels9781403905208 10-10-2003

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities. Meer

61,99

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Marketing Essentials

PaperbackEngels9781408073681 19-2-2013

Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses. Meer

99,63

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Advertising

paperbackEngels9781412934299 22-10-2009

This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences. Meer

754,87

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H. Kelly-Holmes

Advertising as Multilingual Communication

gebondenEngels9781403917256 30-11-2004

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. Meer

61,99

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Jim Blythe

Marketing

PaperbackEngels9781412910347 10-3-2006

Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. Meer

54,22

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The SAGE Handbook of Political Advertising

GebondenEngels9781412917957 3-8-2006

Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part. Meer

234,70

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Ethics in Public Relations

PaperbackEngels9781412917988 27-6-2006

Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online. Meer

172,88

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Handbook of Marketing

PaperbackEngels9781412921206 2-3-2006

Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. Meer

63,63

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Eric Priezkalns

Revenue Assurance

GebondenEngels9781439851500 15-3-2011

This cutting-edge reference represents a new phase in the talkRA project—an initiative dedicated to improving the discipline of revenue assurance (RA) for communication providers. Meer

170,79

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Customer Satisfaction Evaluation

gebondenEngels9781441916396 24-11-2009

The customer orientation philosophy of modern business organizations and the implementation of the main principles of continuous improvement, justifies the importance of evaluating and analyzing cust omer satisfaction. Meer

240,99

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Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government

paperbackEngels9781441939524 8-12-2010

2.1 E-Government: e-Governance and e-Democracy The term Electronic Government (e-Government), as an expression, was coined after the example of Electronic Commerce. Meer

180,99

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