Strategisch management

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Identifying Hidden Needs

gebondenEngels9780230219762 6-10-2010

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Meer

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How to Brand Nations, Cities and Destinations

gebondenEngels9780230220928 15-12-2008

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Meer

86,39

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S. Kempster

How Managers Have Learnt to Lead

gebondenEngels9780230220959 25-2-2009

An insight into the 'black-box' of leadership learning that acts as a companion to guide leadership development. It has been written to enable the reader to reflect on their own experience and critique this against four case profiles of leadership learning: the public and private sectors; women managers; and owner-managers. Meer

122,99

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Competitive Strategies

gebondenEngels9780230301641 30-11-2012

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons. Meer

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T. Calkins

Defending Your Brand

gebondenEngels9780230340343 11-10-2012

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Meer

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Business Administration Education

gebondenEngels9780230341036 3-7-2012

A dynamic collaboration of nine experienced scholars, this timely work shares their rich blend of experiences and insights on emerging paradigms. This multifaceted work will assist students, scholars, and practitioners in attaining and maintaining excellence in an evolving world. Meer

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V. Coda

Entrepreneurial Values and Strategic Management

gebondenEngels9780230250161 20-10-2010

Vittorio Coda's discussion of the goals and purpose of the business enterprise illuminates the long-running debate over the goals of the firm. His conceptualization of the firm and its relationships within society transcends stale arguments over shareholders versus stakeholders by viewing the firm less as an agent of individual interests and more as an engine of social development that unifies the interests of the different participants. Meer

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Preparing Successors for Leadership

paperbackEngels9780230110991 11-1-2011

The founders of the family business must impart their vision and leadership to succeeding generations. Preparing those generations for leadership is challenging and encompasses a lifetime. Meer

31,49

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Family Business Succession

paperbackEngels9780230111004 11-1-2011

Helps to prepare for passing the family business on to the next generation. Leaders will learn how to create a succession plan; how to develop opportunities for succession candidates; how to build consensus with the family and leaders on succession plans and finally leaders will learn when and how to let go of their own role in the business. Meer

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J. Ward

Keeping the Family Business Healthy

gebondenEngels9780230111219 11-1-2011

Good planning is more than just thinking ahead; businesses need a strategic approach to ensuring their success. Keeping the Family Business Healthy provides readers with a guide to strategic thinking, including how to maintain growth, how to shape business direction, preparing for new leadership, and working with a large and diverse family base. Meer

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M. Green

Inside the Multi-Generational Family Business

gebondenEngels9780230111844 10-5-2011

Inside the Multi-Generational Family is an inside look at how familial relationships affect the success or the failure of the family business. Many family business owners encounter conflict between siblings, children, and other relatives especially when they're all involved with the business. Meer

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Family Business Ownership

paperbackEngels9780230112308 8-3-2011

Ownership in a family business can be a rewarding and important role. It means stewardship, protection and nurturing the family business. As a guide for shareholders, this book will develop understanding and insight into the role of becoming more valuable as an owner, not just financially, but intellectually and emotionally as well. Meer

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Industrial Design, Competition and Globalization

gebondenEngels9780230203495 19-11-2009

Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. Meer

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A. Zaleznik

Hedgehogs and Foxes

gebondenEngels9780230606234 19-9-2008

In this compelling look at charismatic leaders and their leadership styles, Abraham Zaleznik asserts that leaders are either 'hedgehogs,' who view leadership as a single-minded track driven by unwavering rules, or 'foxes,' who assess and re-evaluate their goals and strategies based on ever-changing factors in business, politics, and culture. Meer

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R. Orsato

Sustainability Strategies

gebondenEngels9780230212985 15-4-2009

By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: 'when does it pay to be green? Meer

61,99

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Organized Business Interests in Changing Environments

gebondenEngels9780230216655 3-11-2008

A book on the path dependent and path creating structures and attitudes of business interest associations in a world of Europeanization and internationalization of markets. Meer

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W. Bains

Venture Capital and the European Biotechnology Industry

gebondenEngels9780230217195 20-11-2008

This book opens up the world on private equity investment in one of the hottest industries – Biotechnology. The book describes how Europe has fallen behind the US due to under-investment and bad management by the VCs who control the companies. Meer

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Operations Excellence

gebondenEngels9780230217805 30-6-2008

Achieving operative excellence is an important endeavour for all companies – it is the golden path that leads to increased value over the long term. Meer

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M. Kodama

Competing through ICT Capability

gebondenEngels9780230301382 16-11-2012

Proposes that video communications tools are a form of infrastructure that enhance the creation of new knowledge which transcends space and time in business activities. Meer

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G. Goethals

Lincoln’s Legacy of Leadership

gebondenEngels9780230622838 29-1-2010

An in-depth look at Abraham Lincoln's leadership, both before and during his presidency. Lincoln led through times of confusion, war, and dissent. The set of chapters included in this volume are based on papers that constituted part of the 2008-2009 Jepson Leadership Forum at the Jepson School of Leadership Studies at the University of Richmond. Meer

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