Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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This innovative book contains key works which examine the current operations of large firms in the global economy. It explores vital areas of international strategy such as knowledge management, international transfer pricing, international joint ventures and alliances and issues of cross-border governance. Meer
Stress has recently overtaken the common cold as the most common cause of sick leave in many European countries and is a major cause of concern for companies worldwide. Meer
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. Meer
Leadership is currently one of the most hotly discussed topics in business. This is the first book to not only identify the characteristics of successful leadership but to show how these qualities can be developed. Meer
This book investigates strategy formulation by comparing military & Business practices. It assesses whether the strategy process in the business field also prevails in the military context. Meer
This book provides a unique insight into the use of intranets and extranets. Corporate intranets and the use of internet technology are relatively recent phenomena and the development of these technologies is now fuelling the most significant changes in corporate infrastructure since the development of the PC. Meer
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. Meer
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. Meer
This book provides a clear and practical approach to creating and implementing cost-effective business processes. Focusing on the key elements of a robust business plan, it defines the core business processes needed in a successful process-driven organisation. Meer
How the future of work impacts your present career, and what you can do to take advantage of artificial intelligence rather than have it replace you. Meer
The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. Meer
This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. Meer
Decision making is a very complex phenomenon. Modern decision makers must deal with very complex problems which are constantly changing and often ill structured, making modeling and analysis difficult. Meer
'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' – Forbes Magazine
The Strategy Process is a truly original and authoritative strategy textbook. Meer
Operational Assessment of IT presents ideas and concepts of optimization designed to improve an organization’s business processes and assist business units in meeting organizational goals more effectively. Meer
Organizations spend large amounts of money to purchase, deploy, and optimize their Electronic Health Records (EHRs). They are not plug-n-play systems so a commitment to an ongoing improvement cycle is necessary. Meer
This book examines the relationship between the legal extension of copyright duration as an enduring means of copyright protection and the growth of the UK book publishing industry as a typical creative industry reliant on copyright. Meer
Location is vital to the efficiency and profitability of industrial activity. Industrial Location presents a comprehensive introduction to and critical review of this field of growing academic and business interest. Meer
Location is vital to the efficiency and profitability of industrial activity. Industrial Location presents a comprehensive introduction to and critical review of this field of growing academic and business interest. Meer
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