Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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The fast and easy way to get a handle on business succession planning
While the demand for effective managers continues to grow, the retirement of baby boomers is producing a sharp decline in the ranks of available management personnel. Meer
A sneak peek at up–and–coming trends in IT, a multidimensional vision for achieving business agility through agile architectures
The Agile Architecture Revolution places IT trends into the context of Enterprise Architecture, reinventing Enterprise Architecture to support continuous business transformation. Meer
Almost 400 years ago philosophers John Locke and David Hume implicitly defined communication as a tool for the transmission of pure ideas, stating that the ideas themselves are what matter, not the way in which they are expressed and exchanged. Meer
Workshift is a blueprint for organizations transitioning into the virtual workplace, where employees are always connected, and work is no longer a destination. Meer
Foresight and Innovation is a guide for readers that are interested about the future. The book introduces a concept of futurist thinking, which includes anticipating, innovating and communicating about the futures. Meer
Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real–time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Meer
Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments. Meer
The key aim of the volume of original papers on the theory and practice of ODE featured in Organization Design and Engineering is to contribute towards overcoming the academic challenges stated above. Meer
This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. Meer
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. Meer
Survival to Growth explores human nature and illustrates how occupational goals and objectives can be achieved by applying a basic organizational approach while upgrading the skill level of each company employee. Meer
Innovation is the lifeline of national development. This handbook is a collection of chapters that provide techniques and methodologies for achieving the transfer of defense-targeted science and technology development for general industrial applications. Meer
How do patents affect innovation in mainland China and Hong Kong? How can two patent systems operate within one country and how is innovation affected by the 'one country two systems' model? Meer
Increase ROI through more effective brand marketing
According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re–tweet is supposed to be a win. Meer
Knowledge is a strategic resource of any organization and its deployment is critical in achieving a sustainable competitive advantage. Knowledge strategies were born at the intersection of strategic thinking and knowledge management. Meer
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