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Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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At a time when corporate scandals and major financial failures dominate newspaper headlines, the importance of good risk management practices has never been more obvious. Meer
A proven system for creating a clear and compelling business growth plan
There are 15 million businesses in the United States, and 13 million of them don′t utilize a planning process. Meer
The new economy has changed the rules of the game in business, and the speed at which businesses operate and interact. Corporate success has therefore never been more dependent on the contribution of first–rate people, who give more than merely adequate performance at work and in turn, trust has become a topic of considerable importance within organization, as people need to be engaged and motivated by their role in order to go the "extra mile". Meer
Copyright laws, along with other Intellectual Property Rights (IPRs), constitute the legal foundation for the "global knowledge-based economy" and copyright law now plays an increasingly important role in the creation of business fortunes, the access to and dissemination of knowledge, and human development in general. Meer
Insider advice on establishing Key Performance Indicators to value technology investments and achieve business performance
Featuring discussion of methodology that firmly establishes KPIs based on business objectives, benchmarks them, and prepares a scorecard that is used to derive the value that can be unleashed if the value drivers are established, Technology Scorecards reveals how this approach benefits both the organization and technology vendors as it helps establish achievable expectations. Meer
"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today. Meer
Strategic Market Relationships, 2nd Edition develops the reader s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. Meer
What people are saying about Discount Business Strategy:
"Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can destroy value for incumbents. Meer
Tools and techniques from today′s leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett–Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia
"Patrick Sullivan . Meer
Over 525,000 Copies of the Portable MBA Series Sold
Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field
This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all–star team of teachers, authors, and consultants. Meer
As digitalization continues to transform the world, nations and governments are mobilizing to adopt “smart” strategies for governance and citizen engagement, both locally and globally. Meer
Professionals who work with clients or large accounts can create lifetime relationships based on these well–researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert–for–hire label and develop long–term advisory relationships. Meer
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting,
From Assets to Profits: Competing for IP Value and Return provides a real–world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not–so–subtle ways in which they are used for competitive advantage. Meer
It is crucial for process safety professionals to be aware of best practices for post merger integration at any level. A compilation of industry best practices from both technical and financial perspectives, this book provides a single reference that addresses acquisitions and merger integration issues related to process safety. Meer
Strategic Planning A Practical Guide Peter Rea, Ph.D., Harold Kerzner, Ph.D. In today′s business world, now more than ever, the only constant is change. Meer
In Managing Telework, Jack Nilles illustrates that telework is undeniably the corporate wave of the future on a global level. Telework, or telecommuting, a term coined originally by Nilles, means basically moving the work to the worker instead of the other way around. Meer
Does your business, like many of today′s leading companies, make these dangerous competitive mistakes?
Take actions as if competitors did not exist
∗ Collect extensive competitor data but fail to convert it into insights about competitors′ current and potential actions
∗ Fail to project competitors′ likely strategies and moves
∗ Ask the wrong questions about the strategies and actions of current and emerging competitors
∗ Conduct competitor analysis separately from strategic thinking
To prepare your business for market rivalry in the twenty–first century you need an approach to competitor analysis and intelligence that far surpasses the best practices in most organizations today. Meer
Full coverage of the compulsory A2 synoptic module from OCR. Concepts and processes are clearly explained and opportunities are provided to test knowledge and understanding. Meer
Of related interest. Design for Success A Human–Centered Approach to Designing Successful Products and Systems William B. Rouse This groundbreaking book offers a comprehensive, methodological framework for the human–centered design of complex systems. Meer
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