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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
This book examines the concept of leadership from within the Islamic worldview, exploring its meaning and various manifestations through textual evidence from the two primary sources of Islam, The Qur’an and hadith. Meer
This book outlines in-depth the findings of a five-year longitudinal mixed methods study with academic and professional services women working in higher education in the UK and the Republic of Ireland. Meer
This book blends academic rigor and real world experience on the agile and planning schools of project management and the process of becoming a project leader. Meer
This book deals with the application of the concept in business and management studies. It provides an overview of key areas of empirical research, and looks at the positioning of practical wisdom within a range of business and management contexts. Meer
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. Meer
Contrary to popular conceptions that ethical failures in leadership are correlated with economic downturns and other stressful market conditions, this book argues that such transgressions are an intrinsic element of leadership, as it is defined under the current prevailing paradigm. Meer
This book deals with the role of international standards for corporate governance in the context of corporate social responsibility. Based on the fundamentals of moral theory, the book examines governance and CSR in general, addressing questions such as: Is “good governance” not affected by moral concerns? Meer
This book aims to improve the understanding of smart service innovations. It contributes to evidence-based knowledge about service systems engineering and its embedding in service ecosystems, in particular how existing reference process models can be extended by considering actors, roles, activities and methods. Meer
This book deals with the concepts of leadership and communication in business organizations, initially on a general level and then in detail through an analysis of specific cases. Meer
This book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its innovation potential. Meer
This volume features research and case studies across a variety of industries to showcase technological innovations and policy initiatives designed to promote renewable energy and sustainable economic development. Meer
This volume of selected articles is being released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. Meer
This book describes the next generation of business applications in the innovative new SAP Business Suite 4 SAP HANA (SAP S/4HANA), exploiting the revolutionary capabilities of the SAP HANA in-memory database. Meer
This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. Meer
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Meer
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