Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Valuing Corporate Innovation

paperbackEngels9783319878904 31-8-2018

This book presents tools for valuing and controlling corporate innovation. It combines a well-established theoretical framework with case studies at Siemens that illustrate the practice of valuing and controlling innovation and underline the strong link between theoretical concepts and practical application. Meer

72,99

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Myria Allen

Strategic Communication for Sustainable Organizations

paperbackEngels9783319367132 15-10-2016

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. Meer

72,99

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Cloud Computing and ROI

paperbackEngels9783319384375 10-9-2016

This book develops an IT strategy for cloud computing that helps businesses evaluate their readiness for cloud services and calculate the ROI. The framework provided helps reduce risks involved in transitioning from traditional “on site” IT strategy to virtual “cloud computing. Meer

90,99

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Business Model Innovation

gebondenEngels9783319533506 7-3-2017

This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. Meer

144,99

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Global Perspectives in Marketing for the 21st Century

paperbackEngels9783319386973 29-10-2016

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. Meer

180,99

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Erich Gutenberg

Einführung in die Betriebswirtschaftslehre

gebondenDuits9783409880114

In den letzten Jahrzehnten hat die wirtschafts- und sozialwissenschaftliche Forschung große Fortschritte gemacht. Die traditionellen Probleme wurden von neuen Ansatzpunkten her erörtert, Fragen bisher noch nicht diskutierter Art rückten in den Mittelpunkt des wissenschaftlichen Interesses und ent fesselten Diskussionen, die tief in die Grundlagen der wirtschafts- und sozial wissenschaftlichen Disziplinen hineinragen. Meer

51,46

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Hans-Günther Grünefeld

Personalkennzahlensystem

paperbackDuits9783409961011 1-1-1981

73,89

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Nicholas Kalaitzandonakes

From Agriscience to Agribusiness

gebondenEngels9783319679570 4-12-2017

This volume presents a state-of-the-art overview of the rapidly evolving field of agribusiness, highlighting the most current issues, concepts, trends and themes in research, practice and policy. Meer

216,99

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Venkatakrishna V. Bellur

The 1980’s: A Decade of Marketing Challenges

paperbackEngels9783319386751 29-10-2016

This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. Meer

180,99

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Robert L. King

Minority Marketing: Issues and Prospects

paperbackEngels9783319386935 29-10-2016

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. Meer

120,99

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Proceedings of the 1993 World Marketing Congress

paperbackEngels9783319386959 29-10-2016

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Payal Kumar

Exploring Dynamic Mentoring Models in India

gebondenEngels9783319564043 14-8-2017

This edited collection explores the variations of mentoring in India in comparison to western models, providing rich contextual interpretation and paving the way for a greater understanding of mentoring as a phenomenon. Meer

183,99

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Handbuch Internationales Management

paperbackDuits9783322920300 23-8-2014

der Herausgeber für die zweite Auflage Der Hinweis, daß Wissen schneller denn je veraltet und immer kürzere Abfolgen der Erneuerungen des Wissensbestandes notwendig werden, ist heute schon fast zum Allge meinplatz geworden. Meer

57,06

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Simone Meskelis

Enhancing Employee Engagement

paperbackEngels9783319854663 3-8-2018

This book provides an evidence-based approach to understanding declining levels of employee engagement, offering a set of practices that individuals and organizations can adopt in order to improve productivity and organizational performance. Meer

196,19

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New Organizational Forms, Controls, and Institutions

paperbackEngels9783319854700 3-8-2018

This book highlights the growing number of ‘post-bureaucratic’ firms that are abandoning hierarchical organizational forms in favor of self-managing teams. Meer

171,79

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Marko Kohtamäki

Real-time Strategy and Business Intelligence

paperbackEngels9783319854991 1-8-2018

This book discusses and conceptualizes practices on real-time strategy, focusing on the interplay between strategy and business intelligence. Combining strategic practices and business intelligence systems, the authors demonstrate how managerial practices can be developed in the age of digitization. Meer

159,59

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Reinventing Innovation

gebondenEngels9783319572123 14-6-2017

Based on research findings and detailed, original cases, this book charts the new innovation imperative, where organizations must deliver on dual goals: an efficient return on current operations, and a burgeoning pipeline of new products. Meer

68,09

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Rajashi Ghosh

Current Perspectives on Asian Women in Leadership

paperbackEngels9783319855417 14-8-2018

This book explores the unique socioeconomic challenges encountered by female leaders in China, India, Japan, Korea, and other Asian countries where traditional cultural expectations and modernized values coexist. Meer

135,19

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Mateusz Grzesiak

Personal Brand Creation in the Digital Age

gebondenEngels9783319696966 3-4-2018

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Meer

61,99

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Mikael Johnsson

How to create high-performing innovation teams

PaperbackEngels9783110737110 22-8-2022

48,94

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