Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Artificial Intelligence and Business Transformation

paperbackEngels9783031587061 2-7-2025

This book offers a current perspective on Artificial Intelligence in the context of an ever-changing and growing technological revolution in business management. Meer

204,99

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Derek Webber

Lunar Commerce

gebondenEngels9783031534201 14-5-2024

This book explores the advent of lunar commerce including the potential scale and timing of the initiative, the associated revenue potential and the potential risks and uncertainties. Meer

47,43

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George Vekinis

The Researcher Entrepreneur

gebondenEngels9783031443572 15-11-2023

Discover a transformative book that equips aspiring 'researcher entrepreneurs' with invaluable strategies to avoid common start-up mistakes. Unveiling a fresh perspective, it emphasizes that technological researchers already possess critical entrepreneurial traits, merely needing the right approach to succeed. Meer

50,25

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Ahmed Bounfour

Digital Futures, Digital Transformation

gebondenEngels9783319232782 25-9-2015

This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. Meer

66,99

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Management of the Fuzzy Front End of Innovation

paperbackEngels9783319347417 23-8-2016

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Meer

69,39

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James Crowder

AI Chatbots

gebondenEngels9783031455087 3-11-2023

This book explores the subject of artificial psychology from the standpoint of how online Chatbots have infiltrated and affected societies and the world in general. Meer

72,99

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Darko Tipurić

The Enactment of Strategic Leadership

gebondenEngels9783031037986 5-7-2022

This Open Access book explores the meaning and roles that strategy and leadership play in our lives. Based on decades of experience, the author contemplates whether we believe strategic leadership exists because it actually exists, or whether it exists because we believe it does? Meer

64,32

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Darko Tipurić

The Enactment of Strategic Leadership

paperbackEngels9783031038013 5-7-2022

50,25

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Philipp Plugmann

The Global Impact of Social Innovation

paperbackEngels9783031038518 16-9-2023

Social Innovation is not just a buzzword, it’s a global opportunity. However, it is also a very wide and heterogeneous field. The aim of this book is to give the reader different perspectives, concepts and experiences to understand the challenging tasks of the future while also showcasing some existing best-practice examples, impact-investing and social innovation strategies that successfully empower communities and individuals to shape a better life. Meer

60,99

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Energy Systems and Management

gebondenEngels9783319160238 7-4-2015

Readers of this work will find examinations of the current status and future status for energy sources and technologies, their environmental interactions and the relevant global energy policies. Meer

180,99

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Management of Competitiveness

gebondenEngels9783319162430 9-6-2015

This volume of selected articles is being released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. Meer

120,99

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Leading Through Bias

paperbackEngels9783031385735 6-2-2024

This book will address bias head on, recognising that we cannot completely eliminate bias as it is intricately woven into the way our human brain functions, but we can certainly make efforts to become more aware of our biases, work hard to block them and most importantly minimise its impact on our organisations and the people working in them. Meer

36,17

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Robert Phaal

Next Generation Roadmapping

gebondenEngels9783031385742 8-10-2023

Roadmapping is a structured visual approach for supporting strategic technology and innovation management, providing strategic navigational support (hence the “roadmap” metaphor) for technologists, designers, entrepreneurs, programme managers, executives, policy makers, other stakeholders involved in the formulation and implementation of strategy. Meer

204,99

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Robert L. King

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319369204 29-10-2016

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Meer

120,99

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Advancing Information Systems Theories, Volume II

gebondenEngels9783031387180 15-10-2023

Information systems research (IS) is an exciting multidisciplinary area that links the rapidly changing technology of information (or communications and information technology, ICT) to the business and social environment. Meer

198,04

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Kristian J. Sund

Cognition and Business Models

gebondenEngels9783031515972 10-1-2024

This book explores how theories of cognition inform our theoretical understanding of business models and business model innovation. A business model can either be viewed as an objective description of an activity system, or as an abstract, conceptual, and perceptual construct, that is the result of cognition. Meer

50,25

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Ahmed Bounfour

Digital Futures, Digital Transformation

paperbackEngels9783319370323 23-8-2016

66,99

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Marketing Challenges in a Turbulent Business Environment

gebondenEngels9783319194271 23-12-2015

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. Meer

276,99

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Niklas Schaffmeister

Brand Building and Marketing in Key Emerging Markets

gebondenEngels9783319194813 19-10-2015

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. Meer

60,99

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Kirk Plangger

Thriving in a New World Economy

gebondenEngels9783319241463 3-11-2015

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. Meer

120,99

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