Strategisch management

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Information Systems for Crisis Response and Management in Mediterranean Countries

paperbackEngels9783319243986 4-11-2015

This book constitutes the refereed proceedings of the Second International Conference on Information Systems for Crisis Response and Management in Mediterranean Countries, ISCRAM‐med 2015, held in Tunis, Tunisia, in October 2015. Meer

58,60

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Alexander Gutzmer

Urban Innovation Networks

gebondenEngels9783319246222 18-11-2015

This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. Meer

60,99

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Designing Better Services

paperbackEngels9783319631776 5-10-2017

This book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its innovation potential. Meer

78,99

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The Reputable Firm

gebondenEngels9783319220079 28-10-2015

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Meer

72,99

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Gerrit Posselt

Towards Energy Transparent Factories

gebondenEngels9783319208688 12-8-2015

This monograph provides a methodological approach for establishing demand-oriented levels of energy transparency of factories. The author presents a systematic indication of energy drivers and cost factors, taking into account the interdependencies between facility and production domains. Meer

120,99

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Biomimetic Design Method for Innovation and Sustainability

gebondenEngels9783319339962 7-7-2016

Presenting a novel biomimetic design method for transferring design solutions from nature to technology, this book focuses on structure-function patterns in nature and advanced modeling tools derived from TRIZ, the theory of inventive problem-solving. Meer

156,99

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On the Emergence and Understanding of Asian Global Leadership

PaperbackEngels9783110671940 5-7-2021

37,60

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Conceptual Design

gebondenEngels9783319198385 21-7-2015

Maximising reader insights into the theory, models, methods and fundamental reasoning of design, this book addresses design activities in industrial settings, as well as the actors involved. Meer

204,99

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Meeting the Inclusion Challenge in Innovation

GebondenEngels9783111240572 18-11-2024

129,08

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Mario Fernando

Leading Responsibly in the Asian Century

gebondenEngels9783319217888 22-12-2015

The book is one of the first to focus on responsible leadership in the contemporary Asian century context. It adopts a unique context driven social innovation based responsible leadership approach to explain how context can impact and shape the theory and practice of responsible leadership. Meer

96,99

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On the Nature of Effective CIO/CEO Communication

paperbackEngels9783319505343 2-1-2017

This book examines the effectiveness of communication between chief information officer (CIO) and chief executive officer (CEO) and its impact on the role of information technology (IT) in an organization. Meer

60,99

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Technological and Institutional Innovations for Marginalized Smallholders in Agricultural Development

gebondenEngels9783319257167 3-3-2016

The aim of the book is to present contributions in theory, policy and practice to the science and policy of sustainable intensification by means of technological and institutional innovations in agriculture. Meer

60,99

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Automatisierte Industrieprozesse

paperbackDuits9783211835609 28-9-2000

Die ganzheitliche Behandlung von komplexen industriellen Prozessen in der Produkt- und Prozessentwicklung und bei der Herstellung von Sachgütern und/oder Dienstleistungen ist das zentrale Thema des Buches. Meer

43,60

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Michael Kleinaltenkamp

Fundamentals of Business-to-Business Marketing

paperbackEngels9783319385211 29-10-2016

This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Meer

60,99

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Venkatakrishna V. Bellur

Marketing Horizons: A 1980's Perspective

paperbackEngels9783319385532 23-8-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

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Dawn R. Deeter-Schmelz

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385716 10-9-2016

120,99

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Harlan E. Spotts

Marketing, Technology and Customer Commitment in the New Economy

paperbackEngels9783319385723 10-9-2016

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. Meer

120,99

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Ontology Modeling in Physical Asset Integrity Management

paperbackEngels9783319355856 9-10-2016

This book presents cutting-edge applications of, and up-to-date research on, ontology engineering techniques in the physical asset integrity domain. Though a survey of state-of-the-art theory and methods on ontology engineering, the authors emphasize essential topics including data integration modeling, knowledge representation, and semantic interpretation. Meer

113,13

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Case Studies in e-Government 2.0

paperbackEngels9783319355979 24-9-2016

The goal of this book is to provide a comprehensive, multi-dimensional approach to research and practice in e-government 2.0 implementation. Contributions from an international panel of experts apply a variety of methodological approaches and illustrative case studies to present state-of-the-art analysis and perspectives. Meer

120,99

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B. J. Dunlap

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386140 29-10-2016

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Meer

180,99

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