Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Der Einkauf als Margenmotor

paperbackDuits9783322834867 28-1-2012

Durch die systematische Nutzung der richtigen Hebel zur Kostensenkung im Einkauf lassen sich Margen schnell und nachhaltig erhöhen. Die Autoren stellen konkrete Methoden zur Kostensenkung vor und beschreiben anschaulich die dazu gehörigen Schritte zur Umsetzung in der Praxis. Meer

57,06

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Kommunikations-Controlling

paperbackDuits9783322844163 7-2-2012

Dies ist das erste Werk, dass prozesshaft aufzeigt, wie und unter welchen Voraussetzungen Kommunikation und Information zuerst in das betriebliche Rechnungwesen überführt und danach die messbaren Leistungen in der G + V bzw. Meer

51,46

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Heribert Meffert

Marktorientierte Unternehmensführung im Wandel

paperbackDuits9783322844262 30-1-2012

Das Konzept der marktorientierten Unternehmensführung war in den letzten Jahrzehnten einem stetigen Wandel unterworfen. Heribert Meffert, Gründer des ersten Instituts für Marketing an einer deutschen Hochschule, hat die Entwicklungen der marktorientierten Unternehmensführung dabei maßgeblich mitgeprägt. Meer

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Dieter Mueller-Harju

Generationswechsel im Familienunternehmen

paperbackDuits9783322845047 28-1-2012

Viele Bücher behandeln vor allem die rechtlichen Fragen der Nachfolge. Dieser Ratgeber geht besonders auf die emotionalen Hintergründe ein, die den Übergang blockieren können. Meer

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Perspektiven der Strategischen Unternehmensführung

paperbackDuits9783322845207 19-2-2012

Namhafte Wissenschaftler und Praktiker setzen sich im vorliegenden Buch mit dem Thema "Strategische Unternehmensführung" aus unterschiedlichen Perspektiven auseinander und liefern fundierte Konzepte und Anregungen zu zahlreichen Fragestellungen und Aspekten der Strategischen Unternehmensführung. Meer

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B. J. Dunlap

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319132532 27-1-2015

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Meer

180,99

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Nicholas Jackson

Organizational Justice in Mergers and Acquisitions

gebondenEngels9783319926353 29-8-2018

This book provides a unique account of how perceived justice is influenced by various aspects of an organizational merger and investigates the impact on behavior for those involved in the process. Meer

64,25

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Marko Kohtamäki

Real-time Strategy and Business Intelligence

paperbackEngels9783319854991 1-8-2018

This book discusses and conceptualizes practices on real-time strategy, focusing on the interplay between strategy and business intelligence. Combining strategic practices and business intelligence systems, the authors demonstrate how managerial practices can be developed in the age of digitization. Meer

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Leading with Emotional Intelligence

paperbackEngels9783319813349 12-6-2018

Drawing on research into leadership and emotional intelligence, this book presents a framework that can lead to effective change implementation. Set against a backdrop of increasing complexity, volatility and uncertainty, the book responds to the need for organisations to continuously change and transform, and addresses the real challenges of effective implementation. Meer

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Ralph Hamann

The Business of Social and Environmental Innovation

paperbackEngels9783319356396 24-9-2016

In the face of limited progress toward meeting Millennium Development Goals or addressing climate change and resource degradation, increasing attention turns to harnessing the entrepreneurial, innovative, managerial and financial capacities of business for improved social and environmental outcomes. Meer

84,99

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Pravat K. Choudhury

Proceedings of the 1996 Multicultural Marketing Conference

gebondenEngels9783319173948 9-6-2015

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. Meer

180,99

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Strategic Consulting

gebondenEngels9783319644219 23-11-2017

Whether you are a business leader, internal business partner or external consultant, there are six key strategy missions that you will need to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle: assessing the environment defining a strategic positioning choosing a growth strategy expanding internationally combining strategy, and innovation or (re)designing the business model Meschi and Chereau bridge the gaps between academic theory and real world practice, between strategic analysis and strategic management, and between planning and doing, by providing you with six essential mission briefings to help you deliver the best possible outcome. Meer

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Ozcan Saritas

Anticipating Future Innovation Pathways Through Large Data Analysis

paperbackEngels9783319818061 30-5-2018

This book aims to identify promising future developmental opportunities and applications for Tech Mining. Specifically, the enclosed contributions will pursue three converging themes: The increasing availability of electronic text data resources relating to Science, Technology and Innovation (ST&I). Meer

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Gunnar Eliasson

Visible Costs and Invisible Benefits

gebondenEngels9783319669922 29-11-2017

This book examines the historic role of professional and demanding military customers in industrial development. Particular emphasis is paid to public procurement of military equipment as a catalyst for innovation; and the civilian commercialization of military technologies (from gunpowder and cannons to submarines, missiles and aircraft) is documented by many case illustrations that show how macro-level productivity advance has been generated. Meer

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Jaime Alonso Gómez

Education Tools for Entrepreneurship

gebondenEngels9783319246550 22-12-2015

This book examines education in entrepreneurship through an action-learning environment that uses educational innovation tools. It explores various education tools, technology tools and pedagogical methods being implemented into university curriculums around the world. Meer

168,99

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Tuomo Peltonen

Spirituality and Religion in Organizing

paperbackEngels9783319858838 2-8-2018

This book contributes to the discussions on the role of spirituality in organizing and leading, taking a philosophically and theologically rigorous perspective. Meer

71,28

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Prioritising Business Processes

paperbackEngels9783319703978 23-11-2017

This book addresses business process prioritisation – a problem in Business Process Management research that is often ill-structured and complex. The book introduces and describes the Prioritisation and Categorisation Method (PCM), a novel approach well aligned with today’s business needs and climate. Meer

60,99

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Natalia Soebagjo

Doing Business in ASEAN Markets

paperbackEngels9783319824291 15-6-2018

The authors of this important book analyse the pitfalls and risks of doing business in ASEAN countries that are mostly absent in Western markets, covering various strategic, external, operational, and legal-cultural challenges for international companies. Meer

40,35

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Drones and the Creative Industry

gebondenEngels9783319952604 11-8-2018

This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. Meer

60,99

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Ian I. Mitroff

Technology Run Amok

paperbackEngels9783319957401 25-9-2018

The recent data controversy with Facebook highlights that the tech industry as a whole was utterly unprepared for the backlash it faced as a result of its business model of selling user data to third parties. Meer

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