'Conscious Business' biedt een concreet stappenplan om jouw organisatie te transformeren tot een bedrijf dat economisch én maatschappelijk winstgevend is.
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As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. Meer
Leadership is currently one of the most hotly discussed topics in business. This is the first book to not only identify the characteristics of successful leadership but to show how these qualities can be developed. Meer
This book focuses on how managers, faced with environmental discontinuities, should think about initiating, managing and sustaining a strategic change initiative. Meer
Prepare. Deliver. Win.
The pitch is the torture-test of any kind of selling. It's when you absolutely, definitely, have to get it right – and get a result. Meer
Decision making is a very complex phenomenon. Modern decision makers must deal with very complex problems which are constantly changing and often ill structured, making modeling and analysis difficult. Meer
This book is an exploration of interaction between humans, computers and automated machines and why they frequently go awry, sometimes with disastrous consequences. Meer
Scores of billionaires worked for established corporations before they struck out on their own. Billionaires aren't necessarily luckier, smarter or harder working than the rest of us - and they rarely build something brand-new. Meer
Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Meer
A structural overview of the new field of management geography including globalization, embeddedness of MNEs, networking, hybridization, regional economies, technology, acculturation, internationalization, IHRM and implications for management and government. Meer
There are many books on strategy. The specific purpose of this book is to give a concise and portable guide to the essential elements of successful strategy. Meer
This book is a collection of articles all contributing to the theme of changes in innovation and innovation processes, and aims to create new knowledge about crucial issues in the Finnish and global innovation environment which forms critical intelligence in innovation strategies for firms and decision makers. Meer
Features behind-the-scenes look at Coca-Cola's design-led strategy for growth. This title shows how any business can use the same approach to get to the next level. Meer
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry. Meer
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