Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Georges Azzi

Higher Education Governance in the Arab World

gebondenEngels9783319520599 7-9-2017

This book offers an insight into the complications higher education is currently facing in the Arab world. It discusses whether governance in international higher education is of particular importance in Arab countries when considering their difference in political systems, cultures, interests, concerns and numerous conflicts. Meer

156,08

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Harry Korine

SUCCESSION FOR CHANGE

gebondenEngels9783319521190 9-6-2017

Korine reframes the question of succession in family and founder-lead businesses as an issue of entrepreneurial choice, concentrating on the challenge of succession for change as opposed to the traditional focus on succession for continuity. Meer

40,46

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Robert L. King

Minority Marketing: Issues and Prospects

paperbackEngels9783319386935 29-10-2016

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. Meer

120,99

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Proceedings of the 1993 World Marketing Congress

paperbackEngels9783319386959 29-10-2016

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Global Perspectives in Marketing for the 21st Century

paperbackEngels9783319386973 29-10-2016

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. Meer

180,99

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Yesha Sivan

Handbook on 3D3C Platforms

gebondenEngels9783319220406 13-11-2015

This book presents 3D3C platforms – three-dimensional systems for community, creation and commerce. It discusses tools including bots in social networks, team creativity, privacy, and virtual currencies & micropayments as well as their applications in areas like healthcare, energy, collaboration, and art. Meer

120,99

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Risk Analysis of Natural Hazards

gebondenEngels9783319221250 28-10-2015

This volume investigates the interdisciplinary and cross-cutting challenges in the risk analysis of natural hazards. It brings together leading minds in engineering, science, philosophy, law, and the social sciences. Meer

120,99

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Innovation as a Basis for Competitiveness

gebondenEngels9783319405995 25-8-2016

This book focuses on the theory and practice involved in the management of innovative activities that enhance the competitiveness of enterprises, industries and economies. Meer

120,99

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Rethinking Management

paperbackEngels9783319824598 12-7-2018

This book challenges the roots and elements of the existing dominant paradigm of management, which can legitimize artless practices and result in dysfunction, and proposes an alternative based on a different understanding of human nature and social and economic life. Meer

85,58

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Amy Van Looy

From Emerging Technologies to Business Opportunities

paperbackEngels9783031597695 4-7-2024

This book provides an up-to-date overview and critical discussion of technologies that shape and influence the digital economy, and especially covers artificial intelligence, Internet of Things, virtual and augmented reality, digital twins, blockchain technology, 3D printing, and biochip technology. Meer

66,99

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Kevin R. Lowell

Leading Modern Technology Teams in Complex Times

gebondenEngels9783031364280 2-10-2023

The practices of agile software development and DevSecOps (Development integrated with Security integrated with Operations) differ from traditional linear systems of working. Meer

102,99

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Markku Vierula

Find Your Market-Oriented Competitive Advantage

gebondenEngels9783031716621 29-9-2024

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. Meer

57,38

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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319365831 10-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

180,99

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Management of Competitiveness

paperbackEngels9783319365862 29-10-2016

This volume of selected articles is being released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. Meer

120,99

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Advances in Human Factors, Business Management and Leadership

paperbackEngels9783319603711 14-6-2017

This book reports on practical approaches for facilitating the process of achieving excellence in the management and leadership of organizational resources. Meer

240,99

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Corporate Responsibility and Digital Communities

gebondenEngels9783319634791 23-1-2018

This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Meer

156,08

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Naresh K. Malhotra

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169422 27-5-2015

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Venkatakrishna V. Bellur

The 1980’s: A Decade of Marketing Challenges

gebondenEngels9783319169750 5-5-2015

This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. Meer

180,99

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Robert L. King

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319170480 8-5-2015

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Meer

120,99

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Understanding the Lean Enterprise

gebondenEngels9783319199948 21-7-2015

This publication is in collaboration with the University of Buckingham and is the result of a combined research and review process carried out by the three Editors who belongs to the University of Ferrara, Italy, the University of Buckingham, UK and Swansea University, UK. Meer

120,99

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