Strategisch management

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Venkatakrishna V. Bellur

Marketing Horizons: A 1980's Perspective

paperbackEngels9783319385532 23-8-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

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Victoria L. Crittenden

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386133 29-10-2016

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Meer

180,99

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B. J. Dunlap

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386140 29-10-2016

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Meer

180,99

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Andrea Chiarini

Sustainable Operations Management

paperbackEngels9783319386331 6-10-2016

This book presents innovative research on various aspects of sustainability in the field of operations management and illustrates the potential of sustainability thinking and practice to improve operations performance and thereby meet customer needs. Meer

120,99

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Kim Cheng Patrick Low

Leading Successfully in Asia

paperbackEngels9783319890654 4-6-2019

This book examines the essence of leadership, its characteristics and its ways in Asia through a cultural and philosophical lens. Using Asian proverbs and other quotes, it discusses leadership issues and methods in key Asian countries including China, India, Japan, Kazakhstan, Malaysia and Singapore. Meer

102,99

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Disassembly Automation

paperbackEngels9783319386485 9-10-2016

This book presents a number of aspects to be considered in the development of disassembly automation, including the mechanical system, vision system and intelligent planner. Meer

120,99

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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386744 29-10-2016

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Venkatakrishna V. Bellur

The 1980’s: A Decade of Marketing Challenges

paperbackEngels9783319386751 29-10-2016

This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. Meer

180,99

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Vinay Kothari

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386768 29-10-2016

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Meer

180,99

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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386775 29-10-2016

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Meer

180,99

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Jay D. Lindquist

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386782 29-10-2016

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

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Naresh K. Malhotra

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386799 29-10-2016

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Jon M. Hawes

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386805 29-10-2016

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Business Model Pioneers

gebondenEngels9783319388441 9-8-2016

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. Meer

84,99

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Innovation and Capacity Building

gebondenEngels9783319909448 14-9-2018

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Meer

127,88

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Refugee Entrepreneurship

gebondenEngels9783319925332 2-10-2018

Through a global series of case studies, this pioneering book delves into refugee entrepreneurship - a major economic, political and social issue emerging as a top priority. Meer

141,98

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Nicholas Jackson

Organizational Justice in Mergers and Acquisitions

gebondenEngels9783319926353 29-8-2018

This book provides a unique account of how perceived justice is influenced by various aspects of an organizational merger and investigates the impact on behavior for those involved in the process. Meer

64,43

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John A. Parnell

Nonmarket Strategy in Business Organizations

gebondenEngels9783319932415 9-8-2018

This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors. Meer

132,99

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Jon Warwick

Problem Structuring Approaches for the Management of Projects

gebondenEngels9783319932620 3-9-2018

Exploring the three levels of project management, this edited collection analyses the practice of problem structuring approaches (PSAs) with an aim to improve organisational adaptability and value creation. Meer

141,98

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Mastering Disruption and Innovation in Product Management

gebondenEngels9783319935119 26-9-2018

This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Meer

96,99

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