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Unternehmen, die nach Problemlösungen zur Sicherstellung der Objektivität, Unabhängigkeit und Profitabilität des Einsatzes externer Berater im Rahmen einer sauberen Corporate Governance suchen, finden hier Anhaltspunkte für innovative Ansätze. Meer
Alan M. Rugman's and Cecilia Brain's paper examines the R&D and strate gies of the world' s largest finns in the phannaceuticals sector and finds a high degree of intra-regional sales. Meer
Rust zeigt auf gewohnt provozierende und fundierte Weise, was echte Eliten auszeichnet. Er räumt gründlich auf mit Missverständnissen und macht deutlich, worauf es wirklich ankommt. Meer
Im Management von Informationen spielen interne Unternehmensfunktionen eine zentrale Rolle, denn sie haben das gesamte Unternehmen im Blick und üben dadurch eine wichtige Steuerungsfunktion aus. Meer
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Meer
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. Meer
This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. Meer
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Meer
The papers in this Special Issue show that a new theory of international management built to explain regional-level strategy and structure is required. Meer
This book explores the practical implementation of an advanced after-sales management framework devoted to warranty management. The framework is intended for companies producing either standardized or customized products and such a management tool will facilitate organizational improvement and support innovative decision making processes for technical assistance in after-sales services. Meer
This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it describes the significant impacts of technological innovations on processes, products, services and business models. Meer
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Meer
This edited collection surveys and analyses the multidimensional problem of Hubris syndrome, and its deleterious effect on leadership within organisations. Meer
This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. Meer
This book examines how the norms, culture, and practices of the socio-economic Nordic model give them a competitive edge in globalized production chains. Meer
Es handelt sich bei dem Buch um die Dissertation des Autors, die an der Universität Halle-Wittenberg am Lehrstuhl von Herrn Prof. Dr. Jochen Picht entstanden ist. Meer
This book compels the legal profession to question its current identity and to aspire to become a strategic partner for corporate executives, clients and stakeholders, transforming legal into a function that creates incremental value. Meer
Liebe Leserinnen und Leser! Wirtschaftsleben ist ohne Betriebe undenkbar. Ihre Vielfalt, ihre Komplexität und ihre Verbindungen - tereinander und zu allen Gruppen der Gesellschaft und zu Einzelpersonen im In- und Ausland haben eine umfassende Lehre nach sich gezogen, nämlich die Allgemeine Betriebswirtschaftslehre. Meer
This book provides managers, leaders and practitioners with a dynamic framework that links several variables associated with performance management which can be applied across organizations and industries worldwide. Meer
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. Meer
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