Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Ian I. Mitroff

Technology Run Amok

paperbackEngels9783319957401 25-9-2018

The recent data controversy with Facebook highlights that the tech industry as a whole was utterly unprepared for the backlash it faced as a result of its business model of selling user data to third parties. Meer

29,05

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Dynamics of Long-Life Assets

gebondenEngels9783319454375 22-5-2017

This book is published under a CC BY-NC 4.0 license. The editors present essential methods and tools to support a holistic approach to the challenge of system upgrades and innovation in the context of high-value products and services. Meer

60,99

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Ozcan Saritas

Anticipating Future Innovation Pathways Through Large Data Analysis

paperbackEngels9783319818061 30-5-2018

This book aims to identify promising future developmental opportunities and applications for Tech Mining. Specifically, the enclosed contributions will pursue three converging themes: The increasing availability of electronic text data resources relating to Science, Technology and Innovation (ST&I). Meer

180,99

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The 4th Industrial Revolution

paperbackEngels9783319873237 31-8-2018

This book helps decision makers grasp the importance, and applicability to business, of the new technologies and extended connectivity of systems that underlie what is becoming known as the Fourth Industrial Revolution: technologies and systems such as artificial intelligence, machine learning, 3D printing, the internet of things, virtual and augmented reality, big data and mobile networks. Meer

61,99

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Evert R. de Boer

Strategy in Airline Loyalty

paperbackEngels9783319873503 24-8-2018

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Meer

196,19

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Open Innovation 2.0

paperbackEngels9783319874173 26-8-2018

This book presents the emerging paradigm and methodology, Open Innovation 2.0 (OI2), which aims to help drive significant structural changes and benefits through digital innovation to society and industry. Meer

168,99

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Conquering Digital Overload

paperbackEngels9783319876382 31-8-2018

This book examines the impact of the digital deluge on employees and organizations and sets out the leadership actions needed to create a corporate culture fit for the digital age. Meer

41,25

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Andrew Burgess

The Executive Guide to Artificial Intelligence

paperbackEngels9783319876450 31-8-2018

This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non–technical language the eight core capabilities of Artificial Intelligence (AI). Meer

55,89

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Michael Kleinaltenkamp

Fundamentals of Business-to-Business Marketing

paperbackEngels9783319385211 29-10-2016

This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Meer

60,99

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The Emergence of EU Defense Research Policy

paperbackEngels9783319886619 6-9-2018

This book explores European security and defense R&D policy, unveiling the strategic, industrial, institutional and ideational sources of the European Commission’s military research initiative. Meer

156,99

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