Transforming Big Pharma
Assessing the Strategic Alternatives
Paperback EN 2024 9781032837338Samenvatting
Transforming Big Pharma addresses critically how strategy works in the pharmaceutical industry. John Ansell assesses the wide range of alternative strategies big pharma has been attempting in order to make up the shortfall in revenues stemming from the long-standing failure to develop sufficient new products. He shows that there is sound evidence t
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