The Handbook of Communication and Corporate Social Responsibility

About the Editors viii
<p>Notes on Contributors ix</p>
<p>Acknowledgments xxi</p>
<p>Part I Introduction 1</p>
<p>1 Corporate Social Responsibility and Communication 3<br /> &Oslash;yvind Ihlen, Jennifer L. Bartlett and Steve May</p>
<p>2 The Paradoxes of Communicating Corporate Social Responsibility 23<br /> Sandra Waddock and Bradley K. Googins</p>
<p>Part II Field Overviews 45</p>
<p>3 Management, Communication, and Corporate Social Responsibility 47<br /> Jennifer L. Bartlett and Bree Devin</p>
<p>4 Public Relations and Corporate Social Responsibility 67<br /> Jennifer L. Bartlett</p>
<p>5 Organizational Communication and Corporate Social Responsibility 87<br /> Steve May</p>
<p>6 Marketing and Corporate Social Responsibility 110<br /> Peggy Simcic Br&oslash;nn</p>
<p>7 Reputation Management and Corporate Social Responsibility 128<br /> Mark Eisenegger and Mario Schranz</p>
<p>8 Rhetoric and Corporate Social Responsibility 147<br /> &Oslash;yvind Ihlen</p>
<p>Part III Corporate Social Responsibility Communication in Action 167</p>
<p>Concepts and Aspects</p>
<p>9 Ethics: Corporate Social Responsibility, Power and Strategic Communication 170<br /> Jacquie L Etang, Jairo Lugo–Ocando and Zeti Azreen Ahmad</p>
<p>10 Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters 188<br /> Michael J. Palenchar, Tatjana M. Hocke and Robert L. Heath</p>
<p>11 Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass–) Mediated Construction of Responsibility and Accountability 208<br /> G&uuml;nter Bentele and Howard Nothhaft</p>
<p>12 Corporate Social Responsibility Communication and Dialogue 231<br /> Ur a Golob and Klement Podnar</p>
<p>13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility 252<br /> Majia Holmer Nadesan</p>
<p>14 The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication 276<br /> Juliana Raupp</p>
<p>15 Significance of Sector–Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors 295<br /> Augustine Pang, Angela Mak and Joanne Mui–Hean Lee</p>
<p>Tools and Processes</p>
<p>16 Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change 316<br /> Robert L. Heath and Michael J. Palenchar</p>
<p>17 Communicating Corporate Social Responsibility through Nonfinancial Reports 338<br /> Elise Perrault Crawford and Cynthia Clark Williams</p>
<p>18 Communicating Corporate Social Responsibility through the Internet and Social Media 358<br /> Paul Capriotti</p>
<p>19 Communicating Corporate Social Responsibility through Corporate Image Advertising 379<br /> Alan A. Pomering</p>
<p>20 New Partnerships for a New Generation of Corporate Social Responsibility 399<br /> Melissa J. Bator and Cynthia Stohl</p>
<p>21 Media Relations and Corporate Social Responsibility 423<br /> Craig E. Carroll</p>
<p>22 NGOs as Communicative Actors within Corporate Social Responsibility Efforts 445<br /> Sarah E. Dempsey</p>
<p>23 Communication and Corporate Social Responsibility: A Storytelling Perspective 467<br /> Stefan Wehmeier and Friederike Schultz</p>
<p>Part IV Commentaries and Conclusions 489</p>
<p>24 Interrogating the Communicative Dimensions of Corporate Social Responsibility 491<br /> Lars Th&oslash;ger Christensen and George Cheney</p>
<p>25 A Provocation: Thinking the Social into Corporate Social Responsibility 505<br /> Shirley Leitch and Judy Motion</p>
<p>26 Commentary: The View from Management 516<br /> G&uuml;ler Aras and David Crowther</p>
<p>27 The View from Organizational Studies: A Discourse–Based Understanding of Corporate Social Responsibility and Communication 534<br /> David Grant and Daniel Nyberg</p>
<p>28 Conclusions and Take Away Points 550<br /> &Oslash;yvind Ihlen, Jennifer L. Bartlett and Steve May</p>
<p>Name Index 572</p>
<p>Subject Index 580</p>