Communicatie en media

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Integrated Advertising, Promotion and Marketing Communications, Global Edition + MyLab Marketing with Pearson eText

paperbackEngels9781292222790 23-11-2017

For advertising courses. This package includes Pearson MyLab Marketing. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. Meer

114,94

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Excellence in Business Communication, Global Edition + MyLab Business Communication with Pearson eText (Package)

paperbackEngels9781292405247 25-10-2021

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. Meer

107,74

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Excellence in Business Communication, Global Edition + MyLab Business Communication with Pearson eText (Package)

paperbackEngels9781292450032 4-9-2023

For business communication courses. Sharpen your professional communication skills Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Meer

106,54

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Brand You

PaperbackEngels9781292457284 17-10-2023

Unleash the power of the authentic ‘You' We all know that branding is a key ingredient to business success, but do you know that purposely branding yourself to fit in with the expectations of others can be damaging? Meer

26,14

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Bethaney Wilkinson

The Diversity Gap

PaperbackEngels9781400226313 5-1-2023

A sweeping leadership framework to institute clear and intentional actions throughout your organization so that people of all racial backgrounds are empowered to lead, collaborate, and excel at work. Meer

19,02

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Schiefelbein

Effective Business Communication For Dummies

paperbackEngels9781394181148 22-11-2023

27,34

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Wilson

Analytics the Right Way

paperbackEngels9781394264490 20-3-2025

38,43

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Successful Employee Communications – A Practitioner`s Guide to Tools, Models and Best Practice for Internal Communication

gebondenEngels9781398604582 3-4-2022

169,15

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Carmine Gallo

The Bezos Blueprint

GebondenEngels9781250278333 15-11-2022

28,74

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Key Concepts in Public Relations

GebondenEngels9781412923187 5-3-2009

A 'one stop PR shop' for students in this increasingly popular field of study. Meer

208,33

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Corporate Communication

GebondenEngels9781433119262 30-12-2014

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. Meer

204,11

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Alexander Lyon

Case Studies in Courageous Organizational Communication

GebondenEngels9781433131240 18-11-2016

This book presents 31 case studies in organizational communication that explore issues of courageous communication. Meer

117,44

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Yaverbaum

Public Relations For Dummies, 3rd Edition

paperbackEngels9781394284870 26-2-2025

28,99

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Tom Watson

North American Perspectives on the Development of Public Relations

paperbackEngels9781349957149 7-7-2018

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework. Meer

64,43

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Michael Morley

How to Manage Your Global Reputation

paperbackEngels9781349140725 1-1-1998

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. Meer

64,43

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Corporate Communications

PaperbackEngels9781412931038 18-3-2008

The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, this title challenges the idealized notion that organizations can and should communicate as unified wholes. Meer

92,65

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Laskin

Organizational Reputation Management: The Public R elations Perspective

paperbackEngels9781394180332 30-5-2024

53,63

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PR Technology, Data and Insights – Igniting a Positive Return on Your Communications Investment

paperbackEngels9781398600409 3-4-2021

61,66

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Miri Rodriguez

Brand Storytelling – Put Customers at the Heart of Your Brand Story

gebondenEngels9781398610101 3-7-2023

143,15

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Nihal Arthanayake

Let's Talk

PaperbackEngels9781398702240 6-7-2023

An accessible, anecdotal and expert-led guide to having better conversations by an award-winning BBC broadcaster. Meer

14,85

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