Communicatie en media

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Key Concepts in Public Relations

GebondenEngels9781412923187 5-3-2009

A 'one stop PR shop' for students in this increasingly popular field of study. Meer

209,07

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Key Concepts in Public Relations

PaperbackEngels9781412923194 9-3-2009

A 'one stop PR shop' for students in this increasingly popular field of study. Meer

68,31

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Corporate Communication

GebondenEngels9781433165689 1-4-2020

Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment. Meer

134,96

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Keith Butterick

Introducing Public Relations

GebondenEngels9781412921145 3-2-2011

Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market. Meer

204,54

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C. Williams

Personal Virtues

paperbackEngels9781403994554 8-8-2005

In this ground-breakiing collection of articles, ten respected philosophers discuss everyday virtues, including generosity of spirit, gratitude, hope, patience and trust. Meer

122,99

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Thatiana Cappellano

Strategic Employee Communication

gebondenEngels9783319978932 18-10-2018

Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. Meer

68,09

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Out-thinking Organizational Communications

paperbackEngels9783319824444 15-6-2018

This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. Meer

84,99

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Andreas Loizou

The Story is Everything

PaperbackEngels9781913947941 14-4-2022

21,86

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For Immediate Release

PaperbackEngels9781953295095 30-3-2021

28,77

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Building an Effective IoT Ecosystem for Your Business

gebondenEngels9783319573908 28-7-2017

This descriptive, practical guide explains how to build a commercially impactful, operationally effective and technically robust IoT ecosystem that takes advantage of the IoT revolution and drives business growth in the consumer IoT as well as industrial internet spaces. Meer

156,99

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Motivating Language Theory

gebondenEngels9783319669298 22-9-2017

This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how leader-to-follower speech improves employee and organizational well-being and drives positive workplace outcomes (such as employee performance, retention, and job satisfaction) in a wide array of settings. Meer

86,39

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Out-thinking Organizational Communications

gebondenEngels9783319418445 9-9-2016

84,99

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Daniel Geiger

Die rechtliche Organisation kollektiver Patienteninteressen

paperbackDuits9783540295891 4-12-2005

Der Autor befasst sich mit der Problematik der Errichtung einer Interessenvertretung für Patienten im Gesundheitswesen und den mit einem solchen Institutionalisierungsprozess zusammenhängenden rechtlichen Fragen. Meer

98,56

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Experience-Based Communication

gebondenEngels9783540787112 24-7-2008

Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. Meer

60,99

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Marketing Communication Policies

gebondenEngels9783540373223 30-10-2006

By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. Meer

60,99

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Richard Hurley

Business Intelligence

GebondenEngels9781952191114 25-2-2020

44,48

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Roxana D. Maiorescu-Murphy

Corporate Diversity Communication Strategy

gebondenEngels9783030299439 14-11-2019

This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. Meer

122,99

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Emily P. Green

Healthy Presentations

paperbackEngels9783030727550 14-7-2021

This book is a practical guide for busy clinicians and educators within the biomedical sciences on how to improve their presentations. It includes specific, practical guidance on crafting a talk, tips on incorporating interactive elements to facilitate active learning, and before-and-after examples of improved slide design. Meer

92,49

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The Virtues of Green Marketing

gebondenEngels9783031329784 29-6-2023

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. Meer

49,79

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Information System Development

paperbackEngels9783319346304 17-9-2016

Information System Development—Improving Enterprise Communication are the collected proceedings of the 22nd International Conference on Information Systems Development: Improving Enterprise Communication—ISD 2013 Conference, held in Seville, Spain. Meer

240,99

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